Date-wise News
Coke opens the bottle of happiness to make music?blur=25

The brand tied up with OgilvyAction to develop a social music project involving a Coke bottle that captures every day sounds, turning them into remixes

exchange4media Staff Apr 22, 2013 8:33 PM

Indian music industry finds a lucrative revenue stream in social media?blur=25

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

Are you tagged by Titan yet??blur=25

With the changing face of the consumer, watch brands have constantly innovated & made products younger to connect with the dynamic TG

Twishy Apr 22, 2013 8:25 PM

"Digital is the new direct"?blur=25

The digital medium ensures direct conversation with the brand. In few months, digital will be integrated into mainline, says Purple Focus Group

Twishy Apr 22, 2013 8:02 PM

Muthoot Group launches new CSR campaign during IPL 6?blur=25

The Muthoot Group is leveraging its association with Delhi Daredevils by launching four new CSR initiatives to help educate underprivileged kids

exchange4media Staff Apr 22, 2013 7:38 PM

Is IPL hitting sixes over GEC revenues??blur=25

Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...

Abhinav Trivedi Apr 22, 2013 7:34 PM

'Highlights Champs' & 'Highlights Genies' officially unveiled in India?blur=25

The two children’s magazines were unveiled recently by US Ambassador to India Nancy Powell to inculcate reading habits amongst kids in India

exchange4media Staff Apr 22, 2013 7:11 PM

Experiment with your craft, but not at the client’s expense: Prasoon Joshi?blur=25

Joshi gives a clarion call for responsible creativity and advises the advertising fraternity to channelise their creative urges in selling the client’s products

Priyanka Mehra Apr 22, 2013 5:34 AM