Date-wise News
Coke opens the bottle of happiness to make music

The brand tied up with OgilvyAction to develop a social music project involving a Coke bottle that captures every day sounds, turning them into remixes

exchange4media Staff Apr 22, 2013 8:33 PM

Indian music industry finds a lucrative revenue stream in social media

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

Are you tagged by Titan yet?

With the changing face of the consumer, watch brands have constantly innovated & made products younger to connect with the dynamic TG

Twishy Apr 22, 2013 8:25 PM

"Digital is the new direct"

The digital medium ensures direct conversation with the brand. In few months, digital will be integrated into mainline, says Purple Focus Group

Twishy Apr 22, 2013 8:02 PM

Muthoot Group launches new CSR campaign during IPL 6

The Muthoot Group is leveraging its association with Delhi Daredevils by launching four new CSR initiatives to help educate underprivileged kids

exchange4media Staff Apr 22, 2013 7:38 PM

Is IPL hitting sixes over GEC revenues?

Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...

Abhinav Trivedi Apr 22, 2013 7:34 PM

'Highlights Champs' & 'Highlights Genies' officially unveiled in India

The two children’s magazines were unveiled recently by US Ambassador to India Nancy Powell to inculcate reading habits amongst kids in India

exchange4media Staff Apr 22, 2013 7:11 PM

Experiment with your craft, but not at the client’s expense: Prasoon Joshi

Joshi gives a clarion call for responsible creativity and advises the advertising fraternity to channelise their creative urges in selling the client’s products

Priyanka Mehra Apr 22, 2013 5:34 AM