Date-wise News
The brand tied up with OgilvyAction to develop a social music project involving a Coke bottle that captures every day sounds, turning them into remixes
exchange4media Staff Apr 22, 2013 8:33 PM
Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...
Priyanka Nair Apr 22, 2013 8:32 PM
With the changing face of the consumer, watch brands have constantly innovated & made products younger to connect with the dynamic TG
The digital medium ensures direct conversation with the brand. In few months, digital will be integrated into mainline, says Purple Focus Group
The Muthoot Group is leveraging its association with Delhi Daredevils by launching four new CSR initiatives to help educate underprivileged kids
exchange4media Staff Apr 22, 2013 7:38 PM
Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...
Abhinav Trivedi Apr 22, 2013 7:34 PM
The two children’s magazines were unveiled recently by US Ambassador to India Nancy Powell to inculcate reading habits amongst kids in India
exchange4media Staff Apr 22, 2013 7:11 PM
Joshi gives a clarion call for responsible creativity and advises the advertising fraternity to channelise their creative urges in selling the client’s products
Priyanka Mehra Apr 22, 2013 5:34 AM
