Date-wise News
Leo Burnett triumphs @Goafest; McCann Worldgroup India follows

Leo Burnett won 71 metals; in second place is McCann Worldgroup India, grabbing 56 metals. JWT India comes next with 48 metals

exchange4media Staff Apr 6, 2013 6:51 PM

Introduce a category that will recognise unpublished work: Sam Balsara: Goafest 2013

In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World

Priyanka Nair Apr 6, 2013 4:50 AM

Who will be the ‘Agency of the Year’ @Goafest?: Goafest 2013

e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!

Shobhana Nair Apr 6, 2013 4:50 AM

Goafest participation from Pakistan will be bigger next year: Sarmad Ali: Goafest 2013

Visa issue between the two countries & lack of marketing for the fest in Pakistan acts as a deterrent, says the MD of Jang Media Group & Prez of APNS

Abhinav Trivedi Apr 6, 2013 4:50 AM

Introduce a category that will recognise unpublished work: Sam Balsara: Goafest 2013

In order to legitimatise scam ads, industry awards should have a category that will recognise unpublished work,” says the Chairman & MD, Madison World

Priyanka Nair Apr 6, 2013 1:52 AM

Goafest participation from Pakistan will be bigger next year: Sarmad Ali: Goafest 2013

Visa issue between the two countries & lack of marketing for the fest in Pakistan acts as a deterrent, says the MD of Jang Media Group & Prez of APNS

Abhinav Trivedi Apr 6, 2013 1:48 AM

Who will be the ‘Agency of the Year’ @Goafest?: Goafest 2013

e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!

Shobhana Nair Apr 6, 2013 1:00 AM

Media Abby 2013: Mindshare leads with 10 metals, Maxus follows: Goafest 2013

Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each

exchange4media Staff Apr 6, 2013 12:08 AM

<b>Chetan Sachdev</b>, Regional Director, Craft Worldwide India

India is far more complex, if you had to compare it with Europe. Yes, there are cultural differences in Europe as well but by and large the imagery is fairly consistent and homogenous; because the social stratification and education is such that you can have communication that works across the board. You regionalise it for bits and pieces and language, but you are not looking at the lowest common denominator when you are creating communication. So, India is complex from that point of view, which is why the extra science helps.

exchange4media Staff Apr 6, 2013 12:00 AM