Date-wise News

Conceptualised by Ogilvy & Mather, the creative idea 'Koi nahin bachega' stems from the fact that it is impossible to escape the excitement induced by IPL

Twishy 20-March-2013

The account was won on the back of a multi-agency pitch. The account size is valued at Rs 25 cr to Rs 30 cr

exchange4media Staff 20-March-2013

The account was won on the back of a multi-agency pitch. The account size is valued at Rs 25 cr to Rs 30 cr

exchange4media Staff 20-March-2013

Out of home is a very integral part of a media mix but more needs to be done, says the MD & CEO of Tata Sky, and Jury Chairperson of e4m’s OOH Awards

Priyanka Nair 20-March-2013

Taproot India leads the pack with 11 metals, including 1 Grand Prix and a Gold; McCann, Grey & Leo Burnett follow suit, taking the India metal tally to 34

Priyanka Mehra 20-March-2013

As per market sources, the 'presenting sponsor' title for 24 is being pegged at Rs 22 cr, 'powered by' title at Rs 14 cr & 'associate sponsorships' at Rs 6 cr

exchange4media Staff 20-March-2013

While the India chapter of online radio is faced by a number of hurdles, studies indicate that the medium can be apt for mass reach to segmented users

exchange4media Staff 20-March-2013

The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

exchange4media Staff 20-March-2013

In the digital era, nobody needs journalists to be their storyteller; so they need to reinvent themselves, says the Editor-in-Chief of The Guardian

Abhinav Trivedi 20-March-2013

The account was won following a multi-agency pitch. The brand aims to expand its online brand presence to connect with young audiences

exchange4media Staff 20-March-2013

Dowerah will partner Sagar Prajapati, also Creative Director, in leading the creative function in Bangalore. Her last stint was with Rediffusion – Y&R

exchange4media Staff 20-March-2013

Having spent a little over 2 yrs at the company, Malhotra leaves to pursue his entrepreneurial aspirations. He will continue in his current capacity till July 2013

exchange4media Staff 20-March-2013

The recruitment process will commence from first week of April. Santosh Mishra, who was earlier with Dainik Bhaskar, will be the resident editor of the edition

Abid Hasan 20-March-2013