Date-wise News
IPL's playful Holi ad hits the bull's eye

Conceptualised by Ogilvy & Mather, the creative idea 'Koi nahin bachega' stems from the fact that it is impossible to escape the excitement induced by IPL

Twishy Mar 20, 2013 8:28 PM

Havas Media bags media duties of Wonder Cement

The account was won on the back of a multi-agency pitch. The account size is valued at Rs 25 cr to Rs 30 cr

exchange4media Staff Mar 20, 2013 7:45 PM

Havas Media bags media duties of Wonder Cement

The account was won on the back of a multi-agency pitch. The account size is valued at Rs 25 cr to Rs 30 cr

exchange4media Staff Mar 20, 2013 7:45 PM

2-min video: OOH is not given the attention it deserves – Harit Nagpal

Out of home is a very integral part of a media mix but more needs to be done, says the MD & CEO of Tata Sky, and Jury Chairperson of e4m’s OOH Awards

Priyanka Nair Mar 20, 2013 7:42 PM

Taproot gets India Gold, also bags 'Creative Agency of the Year' @AdFest

Taproot India leads the pack with 11 metals, including 1 Grand Prix and a Gold; McCann, Grey & Leo Burnett follow suit, taking the India metal tally to 34

Priyanka Mehra Mar 20, 2013 7:40 PM

Colors looks for sponsorship deals for '24'

As per market sources, the 'presenting sponsor' title for 24 is being pegged at Rs 22 cr, 'powered by' title at Rs 14 cr & 'associate sponsorships' at Rs 6 cr

exchange4media Staff Mar 20, 2013 7:24 PM

Should digital radio be a part of your media mix?

While the India chapter of online radio is faced by a number of hurdles, studies indicate that the medium can be apt for mass reach to segmented users

exchange4media Staff Mar 20, 2013 7:23 PM

Lowe Lintas & Partners and Interactive Avenues join hands

The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

exchange4media Staff Mar 20, 2013 7:23 PM

Open journalism is the future: Alan Rusbridger

In the digital era, nobody needs journalists to be their storyteller; so they need to reinvent themselves, says the Editor-in-Chief of The Guardian

Abhinav Trivedi Mar 20, 2013 7:21 PM

Social Wavelength to manage social media of SARE Homes

The account was won following a multi-agency pitch. The brand aims to expand its online brand presence to connect with young audiences

exchange4media Staff Mar 20, 2013 7:19 PM

Orchard appoints Sameera Dowerah as Creative Director

Dowerah will partner Sagar Prajapati, also Creative Director, in leading the creative function in Bangalore. Her last stint was with Rediffusion – Y&R

exchange4media Staff Mar 20, 2013 7:13 PM

Viacom18 Motion Pictures COO Vikram Malhotra quits

Having spent a little over 2 yrs at the company, Malhotra leaves to pursue his entrepreneurial aspirations. He will continue in his current capacity till July 2013

exchange4media Staff Mar 20, 2013 7:11 PM

Navbharat Times to re-launch in Lucknow after 28 years

The recruitment process will commence from first week of April. Santosh Mishra, who was earlier with Dainik Bhaskar, will be the resident editor of the edition

Abid Hasan Mar 20, 2013 7:06 PM