Date-wise News
Monjit Sharma joins Rhiti Sports as Chief Marketing Officer

Sharma joins Rhiti Sports after a stint as Executive Vice President at NewsX. He will be based in Delhi and will lead the regional teams at Delhi and Mumbai

exchange4media Staff Jan 12, 2013 10:35 PM

Kansai Nerolac announces ‘Paint the Change’ initiative

The initiative is aimed at encouraging consumers to donate unused paints to inculcate environment friendly practices and also aid in beautifying structures in need of revamp

exchange4media Staff Jan 12, 2013 10:29 PM

View Star Network programme clips on mobile through Buzz

The platform delivers contextual content and a variety of exciting engagements like movie listings, music videos, deals, branded content at zero cost to users

exchange4media Staff Jan 12, 2013 10:28 PM

“Experiential mktg will join mainstream mktg”

Shobiz’s Sameer Tobaccowala feels proactive policy formation & a climate conducive to growth will give a big boost to experiential marketing sector

Deepa Balasubramanian Jan 12, 2013 10:09 PM

Merck goes social to say no to ‘sab chalta hai’

A nationwide consumer awakening campaign has been launched to challenge convention and explore possibilities

exchange4media Staff Jan 12, 2013 9:46 PM

Discovery to air Oprah-Lance exclusive talk

‘Oprah Winfrey and Lance Armstrong: A Worldwide Exclusive’ premieres on January 18 on Discovery Channel at 1PM & 9PM and a repeat on January 20

exchange4media Staff Jan 12, 2013 9:12 PM

Social Wavelength wins Globus business

The win comes on the back of a multi-agency pitch and evaluation. The social media agency will manage the media presence for Globus Retail Stores

exchange4media Staff Jan 12, 2013 9:02 PM

“The opportunity of digital media is vast”

With the onset of digital media, possibility for brands to engage with consumers is immense, but untapped, says Akshar Peerbhoy, MAA Communications

exchange4media Staff Jan 12, 2013 8:50 PM

Top developments of the week

Read all the people movements and developments that made it to the headline last week

exchange4media Staff Jan 12, 2013 8:45 PM

Reporter’s Diary: The red headed step child

For radio to become a mainstream medium advertisers & media owners need to figure out the right way to use it, says reporter Saloni Surti

Saloni Surti Jan 12, 2013 8:45 PM