Date-wise News
Hindustan Media Ventures CEO Amit Chopra quits

Chopra had joined Hindustan Media Ventures in January 2010. His next destination is not known

exchange4media Staff Dec 12, 2012 7:54 PM

Hindustan Media Ventures CEO Amit Chopra quits

Chopra had joined Hindustan Media Ventures in January 2010. His next destination is not known

exchange4media Staff Dec 12, 2012 7:53 PM

Have you thought through your 12.12.12 strategy?

From Tata Housing to Google to Sony TV, brands across spectrum are playing up the 12.12.12 phenomenon. Are you left behind?

Saloni Surti Dec 12, 2012 7:51 PM

Have you thought through your 12.12.12 strategy?

From Tata Housing to Google to Sony TV, brands across spectrum are playing up the 12.12.12 phenomenon. Are you left behind?

Saloni Surti Dec 12, 2012 7:51 PM

Have you thought through your 12.12.12 strategy?

From Tata Housing to Google to Sony TV, brands across spectrum are playing up the 12.12.12 phenomenon. Are you left behind?

Saloni Surti Dec 12, 2012 7:49 PM

Have you thought through your 12.12.12 strategy?

From Tata Housing to Google to Sony TV, brands across spectrum are playing up the 12.12.12 phenomenon. Are you left behind?

Saloni Surti Dec 12, 2012 7:46 PM

Buoyed by digitisation, b'casters test ad free routes

Zee, HBO, Disney, Nick are some early examples where broadcasters have made place for ad-free offerings in their business plans

Synjini Nandi Dec 12, 2012 7:43 PM

“Advtg generates 13% of the overall revenue of PVR”

When a person comes to watch a movie, he/she is in the best mood possible to imbibe any advertising, says Gautam Dutta, COO, PVR

Twishy Dec 12, 2012 7:40 PM

My favourite TV character: Ram Amarnath Kapoor

“Ram Kapoor brings the show alive, capturing the very essence of the character,” says Dhruv Jha of Lodestar UM

Synjini Nandi Dec 12, 2012 7:38 PM

Viacom18 expands Nickelodeon franchise

The seventh channel from Viacom18 in India, Nick Jr, aims to become the destination for pre-school kids and their moms

exchange4media Staff Dec 12, 2012 7:28 PM

Push Integrated wins Celebrity Cricket League

The mandate includes creative development and execution across multiple media platforms

exchange4media Staff Dec 12, 2012 7:18 PM

NourishCo appoints Taproot + Dentsu

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 12, 2012 7:18 PM

Bisleri allocates 15% mktg budget to outdoor

Bisleri’s new month-long campaign ‘Kiss to drink’ targets tier I and tier II cities. Meridian is the brain behind the initiative

Priyanka Nair Dec 12, 2012 7:16 PM

Quick five with India Today Group’s Mala Sekhri

The COO of the Lifestyle & Music Division of the Group speaks about the growth drivers of the niche & lifestyle magazine genre in India

Abid Hasan Dec 12, 2012 7:15 PM

ZeeQ spices kids’ genre with ‘Sid the Science Kid’

ZeeQ has acquired the license of all the episodes of ‘Sid the Science Kid’ from US-based Jim Henson Company for four years

exchange4media Staff Dec 12, 2012 7:15 PM

Disney Junior beefs up content line-up with ‘Chuggington’

‘Chuggington’ brings engaging storytelling and lovable characters themed with positive life aspects that promote social readiness skills among 2-7 year olds

exchange4media Staff Dec 12, 2012 7:14 PM

Star Network to launch Jalsha Movies

The Network to launch the channel on December 16, 2012. West Bengal’s actor Dev has been signed as brand ambassador

exchange4media Staff Dec 12, 2012 7:13 PM

Havas names Matt Weiss as Global Chief Marketing Officer

Weiss will work closely with key leaders across the Havas Worldwide network to drive growth for the agency and its clients. He takes charge from January 2013

exchange4media Staff Dec 12, 2012 7:13 PM

Star CJ Alive celebrates 3-million customer milestone

Since its launch three years ago, Star CJ Alive’s consumer base has grown from 1 million (Q1 2012) to 3 million (Q4 2012)

exchange4media Staff Dec 12, 2012 6:37 PM

Rekha debuts as ‘Captain’ for Snickers’ TV campaign

Snickers’ upcoming TVC is an award-winning global campaign – ‘You’re Not You When You Are Hungry’

exchange4media Staff Dec 12, 2012 6:21 PM

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