Date-wise News
Talaash has undertaken a marketing strategy that is limited in its approach; it aims to create a deep impact, rather than have a wide reach
Synjini Nandi Dec 7, 2012 7:55 PM
While the auto sector is amongst the high spenders of 2012, auto advertising in mass media is lacking disruptive ideas & innovation
The brand’s 3-month long campaign ‘In love with fashion’ has allocated 50% of mktg budget to print
Priyanka Nair Dec 7, 2012 7:48 PM
The energy with which RJ Simran puts across something as banal as traffic updates makes her different, says Megha Ahuja of Maxus India
Saloni Surti Dec 7, 2012 7:46 PM
The agency’s mandate includes handling print, radio and OOH campaigns for the league. OgilvyOne to handle digital duties
Social media is changing the way people interact but there is need for regulations to check its misuse, says I&B Minister Manish Tewari
Abid Hasan Dec 7, 2012 7:28 PM
AliveNow’s mandate is to strengthen the publishing giant’s online and social media presence to engage younger audiences
exchange4media Staff Dec 7, 2012 7:24 PM
The two channels – HBO Defined and HBO Hits – will go on air early next year and will be available for an average subscription rate of Rs 100 per month
Synjini Nandi Dec 7, 2012 6:58 PM
The mobile rights are for ICC Women World Cup & ICC Champions Trophy for 1 month from the date of commencement of each event in 2013
exchange4media Staff Dec 7, 2012 6:55 PM
The size of the business is pegged at Rs 5 cr – Rs 8 cr; the pitch will take place in Delhi
9X Media are principal sponsors for the awards in its third year
exchange4media Staff Dec 7, 2012 6:40 PM
Publicis Groupe is acquiring integrated digital agency iStrat and Mumbai-based strategic business and marketing consulting firm MarketGate
exchange4media Staff Dec 7, 2012 12:55 AM
BBH India has bagged a Silver for its work, ‘Tanjore’, done for Google Chrome and a Bronze for its work, ‘Diwali’, done for World Gold Council
exchange4media Staff Dec 7, 2012 12:53 AM
