Date-wise News
Talaash takes subtle marketing approach?blur=25

Talaash has undertaken a marketing strategy that is limited in its approach; it aims to create a deep impact, rather than have a wide reach

Synjini Nandi Dec 7, 2012 7:55 PM

Is auto advertising selling too much of the same??blur=25

While the auto sector is amongst the high spenders of 2012, auto advertising in mass media is lacking disruptive ideas & innovation

Twishy Dec 7, 2012 7:52 PM

Pantaloons celebrates 15 yrs with aggressive mktg push?blur=25

The brand’s 3-month long campaign ‘In love with fashion’ has allocated 50% of mktg budget to print

Priyanka Nair Dec 7, 2012 7:48 PM

My favourite RJ: Simran?blur=25

The energy with which RJ Simran puts across something as banal as traffic updates makes her different, says Megha Ahuja of Maxus India

Saloni Surti Dec 7, 2012 7:46 PM

Meridian wins Hockey India League account?blur=25

The agency’s mandate includes handling print, radio and OOH campaigns for the league. OgilvyOne to handle digital duties

Twishy Dec 7, 2012 7:43 PM

“We need to embrace social media’s paradigm shift”?blur=25

Social media is changing the way people interact but there is need for regulations to check its misuse, says I&B Minister Manish Tewari

Abid Hasan Dec 7, 2012 7:28 PM

Penguin India appoints AliveNow as its social media agency?blur=25

AliveNow’s mandate is to strengthen the publishing giant’s online and social media presence to engage younger audiences

exchange4media Staff Dec 7, 2012 7:24 PM

HBO partners with Eros to launch two channels?blur=25

The two channels – HBO Defined and HBO Hits – will go on air early next year and will be available for an average subscription rate of Rs 100 per month

Synjini Nandi Dec 7, 2012 6:58 PM

RComm offers rights for ICC mobile content?blur=25

The mobile rights are for ICC Women World Cup & ICC Champions Trophy for 1 month from the date of commencement of each event in 2013

exchange4media Staff Dec 7, 2012 6:55 PM

CareerBuilder creative & media pitch?blur=25

The size of the business is pegged at Rs 5 cr – Rs 8 cr; the pitch will take place in Delhi

Twishy Dec 7, 2012 6:54 PM

Olive Crown Awards 2013 to be held in March?blur=25

9X Media are principal sponsors for the awards in its third year

exchange4media Staff Dec 7, 2012 6:40 PM

Publicis Groupe announces two acquisitions in India?blur=25

Publicis Groupe is acquiring integrated digital agency iStrat and Mumbai-based strategic business and marketing consulting firm MarketGate

exchange4media Staff Dec 7, 2012 12:55 AM

26th Epica Awards: BBH India bags 2 metals?blur=25

BBH India has bagged a Silver for its work, ‘Tanjore’, done for Google Chrome and a Bronze for its work, ‘Diwali’, done for World Gold Council

exchange4media Staff Dec 7, 2012 12:53 AM