Date-wise News
"Sometimes a total rewiring of the agency is required"?blur=25

New media marketing needs to deliver reach, brand impact and most importantly ROI, says Nick Emery, CEO, Mindshare Worldwide

Synjini Nandi Oct 25, 2012 8:55 PM

Disney characters brighten Sunteck’s OOH drive?blur=25

Targeted marketing forms the core of the entire execution of the campaign with a focus on quality of sites rather than quantity for Sunteckcity

Priyanka Nair Oct 25, 2012 8:52 PM

Zee forms ‘News Cluster’, Bhaskar Das is CEO?blur=25

As reported by exchange4media on October 1, 2012, Dr Bhaskar Das has joined Essel as a Group Resource, designated Group CEO – News Cluster

exchange4media Staff Oct 25, 2012 8:44 PM

Billboard of the week: Total Environment’s strategy?blur=25

Vaishali Verma of Lodestar UM finds Total Environment’s outdoor ad to have “the perfect placement and correct aesthetic sense”

Priyanka Nair Oct 25, 2012 8:42 PM

Zee forms ‘News Cluster’, Bhaskar Das is CEO?blur=25

As reported by exchange4media on October 1, 2012, Dr Bhaskar Das has joined Essel as a Group Resource, designated Group CEO – News Cluster

exchange4media Staff Oct 25, 2012 8:20 PM

"Use big data to gain customers’ trust"?blur=25

Sheldon Monteiro, CTO, SapientNitro stresses that data has to be leveraged to create customer response, deliver result & gain trust

Saloni Surti Oct 25, 2012 8:15 PM

"There is need for marketing to perform"?blur=25

GroupM’s Vikram Sakhuja, Samsonite’s Subrata Dutta, Visa’s Uttam Nayak & Zee’s Rajesh Jejurikar in conversation

Synjini Nandi Oct 25, 2012 8:11 PM

"To leverage technology, get into niche content"?blur=25

Uday Shankar, CEO, STAR India feels deeper understanding of consumers & recognition of talent can help broadcasters evolve

Saloni Surti Oct 25, 2012 8:10 PM

"Brands who tell shareable stories win"?blur=25

Marketers need to rethink their marketing strategies to keep up with digital savvy consumers, says Marc Bresseel, President, Initiative Worldwide

Simran Sabherwal Oct 25, 2012 7:58 PM

The Traveling One Show comes to India?blur=25

The One Show will hold a special screening and exhibition in Mumbai of some of the best works from the winners at One Show

Priyanka Mehra Oct 25, 2012 7:39 PM

VivaKi Exchange ropes in Harsha Joshi as COO?blur=25

In her new role, Joshi will oversee the media buying business of Starcom MediaVest Group and ZenithOptimedia

exchange4media Staff Oct 25, 2012 7:00 PM