Date-wise News
"Sometimes a total rewiring of the agency is required"

New media marketing needs to deliver reach, brand impact and most importantly ROI, says Nick Emery, CEO, Mindshare Worldwide

Synjini Nandi Oct 25, 2012 8:55 PM

Disney characters brighten Sunteck’s OOH drive

Targeted marketing forms the core of the entire execution of the campaign with a focus on quality of sites rather than quantity for Sunteckcity

Priyanka Nair Oct 25, 2012 8:52 PM

Zee forms ‘News Cluster’, Bhaskar Das is CEO

As reported by exchange4media on October 1, 2012, Dr Bhaskar Das has joined Essel as a Group Resource, designated Group CEO – News Cluster

exchange4media Staff Oct 25, 2012 8:44 PM

Billboard of the week: Total Environment’s strategy

Vaishali Verma of Lodestar UM finds Total Environment’s outdoor ad to have “the perfect placement and correct aesthetic sense”

Priyanka Nair Oct 25, 2012 8:42 PM

Zee forms ‘News Cluster’, Bhaskar Das is CEO

As reported by exchange4media on October 1, 2012, Dr Bhaskar Das has joined Essel as a Group Resource, designated Group CEO – News Cluster

exchange4media Staff Oct 25, 2012 8:20 PM

"Use big data to gain customers’ trust"

Sheldon Monteiro, CTO, SapientNitro stresses that data has to be leveraged to create customer response, deliver result & gain trust

Saloni Surti Oct 25, 2012 8:15 PM

"There is need for marketing to perform"

GroupM’s Vikram Sakhuja, Samsonite’s Subrata Dutta, Visa’s Uttam Nayak & Zee’s Rajesh Jejurikar in conversation

Synjini Nandi Oct 25, 2012 8:11 PM

"To leverage technology, get into niche content"

Uday Shankar, CEO, STAR India feels deeper understanding of consumers & recognition of talent can help broadcasters evolve

Saloni Surti Oct 25, 2012 8:10 PM

"Brands who tell shareable stories win"

Marketers need to rethink their marketing strategies to keep up with digital savvy consumers, says Marc Bresseel, President, Initiative Worldwide

Simran Sabherwal Oct 25, 2012 7:58 PM

The Traveling One Show comes to India

The One Show will hold a special screening and exhibition in Mumbai of some of the best works from the winners at One Show

Priyanka Mehra Oct 25, 2012 7:39 PM

VivaKi Exchange ropes in Harsha Joshi as COO

In her new role, Joshi will oversee the media buying business of Starcom MediaVest Group and ZenithOptimedia

exchange4media Staff Oct 25, 2012 7:00 PM