Date-wise News
BBDO Proximity ‘lights’ Visa up with latest ad campaign

The film capitalises on the growing debit card market in India, e-commerce and the contribution of tier 2 and tier 3 cities towards the growth of companies such as Visa

Priyanka Mehra Sep 14, 2012 11:35 PM

Pix on marketing overdrive for Tintin’s TV debut

From on-ground activations to social media engagements, Pix is leaving no stone unturned to promote the television premiere of the movie

Synjini Nandi Sep 14, 2012 11:06 PM

ITF rescheduled: Courtesy revised DAS deadline

“At this stage, our priority is to ensure that we put in all the industry might behind digitisation,” says IBF President Uday Shankar

exchange4media Staff Sep 14, 2012 8:57 PM

Barfi takes in-serial tie-ups a notch higher with Zee TV

Ranbir Kapoor starred in three Zee TV fiction shows – Hitler Didi, Phir Subah Hogi & Punar Vivaah – to promote Barfi

Synjini Nandi Sep 14, 2012 8:24 PM

Quick five with Harpreet Bhatia on social apps

“India is now ready to innovate and harness the power of new media,” says the Co-Founder and CEO of BrandAppZ

Priyanka Nair Sep 14, 2012 7:27 PM

My favourite RJ: Malishka, Red FM

RJ Malishka takes on the establishment in her own witty style & focusses on real situations without malice, says PM Balakrishna of Allied Media

Saloni Surti Sep 14, 2012 7:20 PM

DeOleo assigns media mandate to Vizeum

DeOleo, makers of Figaro and other brands, has roped in Vizeum India to handle its media mandate

exchange4media Staff Sep 14, 2012 7:19 PM

Rajul Kulshreshtha quits Kinetic Worldwide

As per industry sources, Kulshreshtha is currently serving his notice period with the company

Priyanka Nair Sep 14, 2012 7:19 PM

INS elects KN Tilak Kumar as President

The Jt MD of Deccan Herald – Prajavani has been made President of The Indian Newspaper Society. He succeeds Ashish Bagga of India Today

exchange4media Staff Sep 14, 2012 7:18 PM

ASCI appoints Arvind Sharma as Chairman

Arvind Sharma, Chairman-India Sub Continent, Leo Burnett takes over from I Venkat, Director, Eenadu

exchange4media Staff Sep 14, 2012 7:18 PM

Radio players seek self-regulation, measurement

Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI

Saloni Surti Sep 14, 2012 7:18 PM

Anchor Shaili Chopra takes the entrepreneur road

Resigns from ET Now as Senior Editor and Lead Anchor after a three-year stint

exchange4media Staff Sep 14, 2012 6:39 PM

Dainik Jagran’s Shailesh Gupta elected ABC Chairman

Shailesh Gupta, Director-Marketing, Jagran Prakashan was elected Chairman of ABC (Audit Bureau of Circulations) for the year 2012-2013; Syed Mahmood Ahmad, EVP – Marketing, ITC Ltd is Deputy Chairman

exchange4media Staff Sep 14, 2012 3:48 AM

LiveMedia gives a new look to ‘Trivia Live’

The programme has been re-named as ‘Bachelor of Trivia’ and has been given a whole new look with graphics and animation

exchange4media Staff Sep 14, 2012 1:49 AM

<b>Keertan Adyanthaya</b>, Managing Director, NGC & Fox International Channels

Digitisation allows you to segment even more, because up until now, the critical mass that we needed as a channel was being denied to us because of analog distribution, where there was only space for 100-odd channels. With digitisation and space for 500-600 or as many channels as you want, you can finally have segmented channels which appeal to very small audience segments, but still those audience segments ascribe a very good value to that channel and are willing to pay money to acquire that channel and view it.

exchange4media Staff Sep 14, 2012 12:00 AM