Date-wise News
<b>Rajeeb Dash</b>, Head – Marketing Services, Tata Housing Development Company Ltd?blur=25

Real estate is a sector that has 100 per cent consumer penetration, which is a good thing, but about 95 per cent of the sector is unorganised. Using this as an opportunity, we are looking at smart planning for our innovations which is light on our pocket yet effective. Innovations have to be done with effective planning or else there are chances that it might fall flat.

exchange4media Staff Aug 6, 2012 12:00 AM

<b>Shweta Shukla</b>, Country Head – External Relations, Procter & Gamble India?blur=25

The explosion of new media touch-points such as social media and mobile phones has given the External Relations function new opportunities to drive advocacy amongst consumers. Social media enables us to have greater and potentially deeper relationships with more consumers in more parts of the world. We are very engaged in all areas of digital communications from mobile to what have become more traditional sites such as Facebook.

exchange4media Staff Aug 6, 2012 12:00 AM