Date-wise News
Amar Ujala MQ 2012: Delhi to test its media mettle today?blur=25

Delhi is all geared for exchange4media’s annual quiz event. The first round kicks-off at Vapour, MGF Mega City Mall in Gurgaon today evening

exchange4media Staff Jun 20, 2012 6:57 PM

Prey is better than spray: Bijou Kurien?blur=25

While modern retail is here to stay, it is no threat to traditional retail. The latter is in fact complementing modern retail, says Bijou Kurien, President and CE, Lifestyle, Reliance Retail

exchange4media Staff Jun 20, 2012 5:37 AM

Embrace convergence of media: Suresh Balakrishna?blur=25

Suresh Balakrishna, CEO, Brand Programming Network, part of Lintas Media Group says that brands need to embrace convergence of media and be on multiple platforms

exchange4media Staff Jun 20, 2012 4:33 AM

Intangible products have to sell propositions: Manisha Lath Gupta?blur=25

Intangibles such as travel experience, financial services and hospitality have to move beyond selling products and sell propositions

exchange4media Staff Jun 20, 2012 4:07 AM

Touch emotions in a low involvement category: Madhusudan Mokashi?blur=25

In a low involvement category such as salt & ghee, it is difficult to bring about much differentiation. The challenge for marketers is to build brand recall

exchange4media Staff Jun 20, 2012 4:05 AM

Delhi LCO body seeks tariff rate clarity from TRAI?blur=25

The United Cable Operator’s Welfare Association has filed a petition with TDSAT. The hearing is scheduled for June 25

Abid Hasan Jun 20, 2012 3:39 AM

Can’t ignore digital: Marketers @Pitch CMO Summit?blur=25

Be it retail or advertising, digital cannot be ignored any more – this was the key take-away from Pitch CMO Summit South that kicked-off yesterday

exchange4media Staff Jun 20, 2012 1:53 AM

Video: Awards is only a small portion of Cannes Lions: Matt Seiler?blur=25

On the back of the experience of the company last year, IPG Mediabrands has approached Cannes Lions 2012 in a very focussed manner. Matt Seiler, CEO, IPG Mediabrands explains why...

Noor Fathima Warsia Jun 20, 2012 1:31 AM

Video: DDB APAC’s John Zeigler in conversation @Cannes Lions?blur=25

DDB APAC hosted its famous lunch at Le Moulin De Mougins during Cannes Lions this year as well and the agency reiterated its expectations of winning big this year too

Noor Fathima Warsia Jun 20, 2012 1:30 AM

McCann’s Western Union brings India its first 2012 Gold?blur=25

McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category

Priyanka Nair Jun 20, 2012 1:14 AM