Date-wise News
We don’t do mindless work for money: Kartik Iyer?blur=25

“We have a work culture that defines that you are either in or you are out. There is no room for free floating mediocrity,” says Kartik Iyer of Happy.

exchange4media Staff Dec 10, 2011 8:55 AM

Laundry print ads up 24 pc: AdEx Analysis?blur=25

Kanpur Trading Company and Hindustan Unilever Ltd were the top two advertisers in print for the laundry sector during January-September 2011.

exchange4media Staff Dec 10, 2011 8:05 AM

Week in Review: Maximum IMPACT, maximum news?blur=25

Looking back, the week belonged to all the excitement around IMPACT Person of the Year 2011, with Agnello Dias and Haresh Chawla having the maximum IMPACT.

exchange4media Staff Dec 10, 2011 7:53 AM

Reporter’s Diary: A New Year with no deadlocks?blur=25

Correspondent Deepika Bhardwaj does a recap of the two major ongoing debates in the country – FDI in retail & should social media content be screened...

Deepika Bhardwaj Dec 10, 2011 7:40 AM

‘A lot of brand categories have increased spends on radio’?blur=25

“FMCG and television are the two major brand categories that advertise on radio. At the local level, it’s the retail sector,” says Ashit Kukian, Radio City.

exchange4media Staff Dec 10, 2011 7:31 AM

‘Digital plays the role of a disruptor and an enabler’?blur=25

“Segments with high retail involvement, propensity for repeat transactions and risk of commoditisation are the most active,” say Sheldon Monteiro & Shubhradeep Guha of SapientNitro.

exchange4media Staff Dec 10, 2011 7:27 AM