Date-wise News
Obituary: S.K.Sham, the pilot of sports journalism, passed away?blur=25

Sham was a great sportsman and served as a prolific and respected sports journalist for over four decades at the Free Press Journal, Indian Post and Arab News.

exchange4media Staff Nov 29, 2011 7:53 AM

Marketing Unplugged:  Using mobile in your marketing mix?blur=25

A successful mobile marketing programme needs to get the consumer to do something, and reward him/her to do so. This fortnight, Suman Srivastava highlights some brilliant ideas in mobile marketing…

Suman Srivastava Nov 29, 2011 7:44 AM

How PepsiCo built relevance for Quaker Oats?blur=25

Vidur Vyas, Marketing Director, PepsiCo – Foods, narrated the entire saga of how Quaker Oats created a category for oats that was non-existent in the country at the Pitch CMO Summit 2011, presented by Jagran Group.

Shree Lahiri Nov 29, 2011 7:41 AM

The art of keeping brands relevant to changing consumers?blur=25

Nestle India’s Antonio Helio Waszyk shared his views on mastering the art of keeping brands alive and relevant to changing consumers at the Pitch CMO Summit 2011, presented by Jagran Group.

Deepika Bhardwaj Nov 29, 2011 7:39 AM