Date-wise News
CCD celebrates Facebook landmark with fans today

Within just one year CCD has crossed one million fans on Facebook, and is commemorating the occasion with a unique nationwide celebration on November 5, 2011.

Priyanka Nair Nov 5, 2011 9:27 AM

Week in Review: Making the most of AdAsia 2011...

Looking back, what a week it has been – AdAsia 2011, the video coverage of the entire proceedings, sessions with some of the advertising and corporate greats! Now, it’s time to take all that learning back to the drawing board. Meanwhile, Deepak Shourie shares BBC’s plans for India...

exchange4media Staff Nov 5, 2011 8:54 AM

Reporter’s Diary: Mesmerised by the giants of advertising

Shree Lahiri has had a full week attending all three days of AdAsia 2011 and finds the takeaways from the congress priceless. Here is her account and summation of the key points of the mega event...

Shree Lahiri Nov 5, 2011 8:49 AM

India is no longer a cheap market: Deepak Shourie

“If you have a product that’s targeted well and the advertising reaches the target, it will do well. India is no longer a cheap market, you have to be very careful where you advertise,” advises Deepak Shourie, Director, BBC Worldwide Channels, South Asia.

exchange4media Staff Nov 5, 2011 8:26 AM

Print ads of cosmetics soar 69 pc in Jan-Sept ’11: AdEx Analysis

Print advertising volume for cosmetics sector jumped by 69 per cent during January-September 2011 vis-à-vis the same period a year ago. Fifty per cent of the print advertising communication was done in Delhi and Maharashtra.

exchange4media Staff Nov 5, 2011 8:22 AM

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