At a meeting with senior journalists and editors on October 10, 2011, newly-appointed Chairman of the Press Council of India, Markandey Katju, warned, “If media proves incorrigible, harsh measures may be required”. Such measures could include imposing heavy fines on defaulters, stopping government advertisements for them and even suspending their licence.
Lowe Lintas has bagged 80 new accounts this year across its Advertising, PR, Healthcare, Rural and Design verticals. With one more quarter to go, it is aiming for a century of wins in 2011. A focused teamwork, where not only the business development team but every member of the group worked towards tapping new business opportunities, helped in achieving this success, believes Joseph George, CEO, Lowe Lintas.
Coca-Cola has launched its new integrated communication initiative – ‘Khushiyan Baatne Se Hi Badhti Hain’, this Diwali. To further amplify the campaign, Coca-Cola has tied up with Shah Rukh Khan’s soon-to-be-released movie ‘Ra.One’ through an interesting consumer promotion.
As Huawei India gets in the growth mode with plans to unveil a series of products – smart phones, media pad for the Indian market, it has roped in Windchimes Communications as its social media agency to create and spread its presence on the social media channels for the incremental reach.