Lintas Media Group has announced the launch of its new specialised unit Limelight, which is focused to creating, distributing and measuring owned and earned media solutions for clients. Kaacon Sethi, till recently a media entrepreneur, is at the helm of this division.

exchange4media Staff Apr 30, 2011 7:42 AM

i-mint has appointed Mudra, Rediffusion-Wunderman and Dentsu to help the company in brand development, marketing strategies, promotional planning and execution of marketing campaigns.

exchange4media Staff Apr 30, 2011 7:39 AM

Looking back, this week saw quite a few Indian entries making it to the shortlists of New York Festivals, One Show and AME Awards. Yahoo’s Arun Tadanki reveals how to build brand loyalty in digital medium in a special conversation.

exchange4media Staff Apr 30, 2011 7:33 AM

The print media only recently seems to have woken up to the power and the capacity of regional press. Nitin Pandey explores the past a bit…

Nitin Pandey Apr 30, 2011 7:30 AM

“For us, the growth of the category is paramount. One key area that can grow the category is the presence of more of local languages on the web. This year, we are looking at how we can make our service available in six different languages,” shares Arun Tadanki, Managing Director, Yahoo! India.

exchange4media Staff Apr 30, 2011 7:26 AM

Properties and real estate print advertising witnessed a massive 64 per cent growth in 2010 vis-à-vis 2009. Maximum ad volumes were marked in October with 15.6 per cent share, followed by November and September at around 9 per cent each.

exchange4media Staff Apr 30, 2011 7:25 AM