Lintas Media Group has announced the launch of its new specialised unit Limelight, which is focused to creating, distributing and measuring owned and earned media solutions for clients. Kaacon Sethi, till recently a media entrepreneur, is at the helm of this division.
“For us, the growth of the category is paramount. One key area that can grow the category is the presence of more of local languages on the web. This year, we are looking at how we can make our service available in six different languages,” shares Arun Tadanki, Managing Director, Yahoo! India.