Force Motors is on the prowl for a new creative partner. It is learnt that three agencies are already in talks with the Pune-based automaker.

Tasneem Limbdiwala Mar 9, 2011 7:34 AM

After appointing Innocean as the creative agency, Sleepwell Mattresses is now on the lookout for a media partner. The media account size is estimated to be in the region of Rs 12-15 crore.

Preeti Hoon Mar 9, 2011 7:33 AM

One of the most popular routes to customise a newspaper has been of taking the ‘youth centric’ route. Has it delivered?

Nitin Pandey Mar 9, 2011 7:30 AM