In a pre-budget Memorandum sent to the Finance Ministry and to the Department of Information Technology through their representative body, the Internet and Mobile Association of India (IAMAI), the digital industry has suggested a few steps to ensure long-term growth of the industry. exchange4media spoke to some industry players to find out more about their Budget wishlist.
With an aim to understand the key milestone on the road to recovery for Indian broadcasting, the exchange4media Group is organising the Indian TV Distribution Network Congress 2010 in Delhi on February 18, 2010. The theme for this day-long event is ‘Distribution Digitisation’. The Congress is presented by What's-On-India. Star Den is the associate sponsor, while Massco Media is the video partner.
Mid-Day has become the first Indian print brand to introduce a technology called ‘Quick Response code technology’. This technology will enable readers to read the hard copy of the paper as well as view audio-visual linked file to the key stories on their cell phones. exchange4media spoke to some media planners and industry players to know more about this technology and how it will enhance user experience.
What’s-On-India, one of India’s premiere TV guidance channel, recently launched ‘Whats on my Teevee’ as part of the original programming on the channel. The show focuses on various popular TV stars and celebrities, who talk about their favourite shows on television.
IndiaMART.com on February 16, 2010 launched a nationwide advertising campaign across radio, Internet and print media. This the first of its kind of advertising campaign from IndiaMART and the advertising spend is pegged at more than Rs 5 crore spread over 50 days.
Manish Porwal, who had quit Percept Talent Management in January 2010, has joined Alchemist, an HR and talent solutions company, as Managing Director and promoter. He has also bought a controlling stake in the company. Anujita Jain, Founder and COO of Alchemist, will continue to be at the helm of affairs.
Russell Barrett has called it a day at Bates141 as Executive Creative Director. It is believed that Barrett’s next destination is BBH India. According to sources, Barrett will work closely with Priti Nair, Managing Partner, BBH India. Barrett had joined Bates in January 2009.
The media pitch for General Motors has boiled down to three agencies – Madison Media, OMG and Starcom Worldwide. The auto major will be deciding on its media agency in 15 days. Industry sources have pegged the business in the vicinity of Rs 100 crore. Gaurav Gupta, Director - Marketing, General Motors, has confirmed the development.