While the market is excited about the launch of Apple’s 3G iPhone, competitors are busy planning out launches to give the iPhone some serious challenge. Expanding its Nseries range, Nokia is launching the ‘N96’ multimedia phone to take on the iPhone. The n96 is expected to hit the markets in September.
Hindi daily Prabhat Khabar, which recently celebrated its 25th anniversary, has gone in for a facelift. The new-look Prabhat Khabar ensures easy navigability, easy to read font and well sectionalised pages. The daily is also embarking on a promotion campaign that involves a TVC and print ads. The creatives have been done by Taattva Siddartha Communications, a Delhi-based agency.
Bates 141 has appointed Jayanto Banerjee as Executive Vice President. He moves from Euro RSCG Dubai, where has been General Manager. At Bates 141, Banerjee will be responsible for overseeing work on the agency’s growing portfolio of brands in Delhi and other special projects.
Reliance ADA Group is putting all its muscle behind the marketing initiatives of Big TV, the DTH venture from the Group that was launched on August 19. Market sources say that a figure of over Rs 100 crore has been earmarked for the marketing of this initiative. Big TV officials, however, haven’t confirmed or denied the figure.
The various agreements between STAR Group and Balaji Telefilms have been terminated. STAR Group would be selling the 29.55 per cent stake that it had in Balaji Telefilms back to Balaji. The agreement that had created the JV between the two for south regional channels now stands terminated. The exclusivity clause of time slots that Balaji had with STAR also ends. In one sense, the move means benefits to STAR, Balaji and the Indian broadcasting fraternity.
exchange4media Group is all set to present its first ever awards for the Indian broadcast industry. Christened Airtel Indian News Broadcasting Awards, the first edition of the Awards would be held in Delhi on August 22. Airtel is the main sponsor for these Awards, which would become an annual event from this year onwards. TAM Media Research and Media Guru are the knowledge partners in this endeavour.
The Capital will see the who’s who of the Indian broadcast fraternity converging for the NewsNext 2008 conference on August 22. An initiative of the exchange4media Group, the day-long conference would focus on various issues such as the future of Indian news broadcasting, self-regulation, and language news TV, among others. Times Now is the main sponsor of NewsNext 2008.