Not even a receding economy can bring the Mouse down. Boosted by an 11 per cent revenue increase in the second quarter of its 2008 fiscal year, Walt Disney Parks and Resorts has turned to a new ad platform to help entice more moms and dads to come spend a week with Mickey and Co.
After months of speculation, WPP has named Torrence Boone, former President of Digitas, Boston, CEO of the global agency it is building from the ground up to service its first client, Dell. In his new role, Boone, who takes the reigns in early June, will be responsible for an agency with hubs in four US cities, as well as London, Beijing, Singapore and Sao Paolo.
When Microsoft executives take the stage this week to address 500 advertisers and publishers at their annual ad confab, they will have to explain how they hope to build an online ad powerhouse sans Yahoo. Meanwhile, Carl Icahn is going after Yahoo in a proxy fight he hopes will lure Microsoft back to the table.
Allen Solly, a brand of Madura Garments, is foraying into kidswear segment later this year. The company is currently test marketing children's garments targeted at the children in the age group of 4 years to 12 years and will launch them in six months from now through select company outlets.
Witco, the South India based premium retail chain of stores for luggage and travel accessories, has repositioned itself from ‘The Luggage Expert’ to ‘Travel in Style’. Witco has charted out an aggressive plan to become a national player and open 50 stores across the country in the next 2-3 years with an estimated investment of Rs 40 crore.
121 Technologies has unveiled its Bluetooth/SMS enabled easyTXT smart signage solutions. easyTXT is a digitally enhanced media format for deployment at OOH locations such as retail spaces, airports, malls/multiplexes, exhibitions, events. The technology allows potential customers’ mobile phones to be registered in an intuitive manner to receive offers and notifications.
The Telecom Regulatory Authority of India (TRAI) has initiated a consultation process on draft satellite radio policy as proposed by the I&B Ministry. TRAI has prepared guidelines on satellite radio operations that will limit foreign direct investment (FDI) to 74 per cent and introduce licence requirements for transmission and content.
After the silver screen, the Khan show now shifts to the small screen. While Shah Rukh Khan is finding out ‘Kya Aap Paanchvi Pass Se Tez Hain’, Salman Khan will be hosting a new game show, ‘10 Ka Dum’, on Sony Entertainment Television. With a prize money of Rs 10 crore, Sony is sparing no efforts to aggressively market the new show.
Just as television jingles do not automatically become television ads, television ads are not qualified to be shown in out-of-home avenues like malls and multiplexes, which are largely audio neutral. Indian advertisers or ad agencies don’t seem to understand the difference yet. Future Media organised an evening to address this on May 19 in Mumbai to focus on the nuances of in-store advertising.
Chirantan Chandran has been elevated to General Manager, Mindshare North & East, with immediate effect. In addition to his responsibilities of heading the Mindshare Kolkata office, Chandran would now also head Mindshare’s Delhi office, which handles businesses like Virgin Mobile, GSK, Motorola, and Amex, among others.
The Hindi general entertainment genre has some interesting numbers to throw this week as well. Even though ‘Paanchvi Pass’ has not grown any further from the 2 to 3 TRP, Star Plus has distanced itself further from Zee TV. In the next rung, 9X has had another good week and is at No. 3 position amongst the Hindi GECs for an all-day data.
Pradeep Guha, CEO, Zee Entertainment Enterprises Ltd, who had spent almost three decades at Bennett, Coleman & Co. Ltd, made a highly thought-provoking address during the CEO Conclave at the Indian Newspaper Congress on May 16, 2008, organised by exchange4media Group and the Indian Newspaper Society. We reproduce here, for the benefit of those who could not make it to the Congress, Guha’s seminal speech on the future of the newspaper in a market increasingly caught in the vortex of Internet and convergence.