Research is very important for the growth of any sector as it helps in understanding the behaviour pattern of consumers. Based on these lines, the fourth session of the Indian Newspaper Congress 2008 saw professionals from the media industry lashing out at the IRS and NRS. The Congress was organised by the Indian Newspaper Society in collaboration with exchange4media in the Capital on May 16.
The first ever Indian Newspaper Congress, a joint initiative between Indian Newspaper Society and the exchange4media Group, saw a full house attendance from various stakeholders of the Indian print industry. The Congress, which was held in the Capital on May 16, ended with a high-powered session that saw CEOs of various organisations get together to discuss the threats and opportunities that newspapers face in a day and age when consumers would dictate what the editorial and the final product should be.
Hair care advertising in print witnessed a 48 per cent growth during Q1 of 2008 as compared to the corresponding period last year. Shampoos led among all the segments of hair care category in print, with Ban Labs Ltd topping the advertisers’ list during Q1 of 2008.
The IPL josh is on full play on different FM stations. While Big FM Hyderabad, the official radio partner for Deccan Chargers, has roped in Adam Gilchrist and VVS Laxman as RJs, Red FM took out a procession atop an open air double decker bus to Mumbai’s Wankhede Stadium to cheer for the Mumbai Indians on the eve of their crucial match with the Kolkata Knight Riders.
Bates 141 has won the creative duties for Khadim Group of Companies following a multi-agency pitch. Rediffusion DYR and Mudra were the other agencies that were invited for the pitch. The incumbent agency is O&M Kolkata. Initiative Media has been handling the media mandate for Khadim for the last three years.
The morning sessions of the Indian Newspaper Congress 2008 saw intense discussions on ‘Are audiences still glued to newspapers?’ and the power of regional newspapers. The day-long Congress was held in the Capital on May 16. The distinguished panel of speakers included Lynn De Souza, Rajdeep Sardesai, Sam Balsara, Tarun Tejpal, Bharat Kapadia, Ambika Srivastava, and Rishi Darda, among many others.
The third session of the Indian Newspaper Congress 2008, which was held in the Capital on May 16, saw an interesting debate on whether we are headed for a free newspaper era. The Congress was organised by the Indian Newspaper Society in collaboration with exchange4media.
The various issues concerning India’s newspaper industry came under the scanner at the Indian Newspaper Congress 2008, which was held in the Capital on May 16. The Congress was organised by the Indian Newspaper Society in collaboration with exchange4media. Newspaper owners, broadcasters, editors and marketers discussed various issues threadbare, issues that would have long term implications for the industry.