Date-wise News
INC 2008:  Readership research should be made more contemporary

Research is very important for the growth of any sector as it helps in understanding the behaviour pattern of consumers. Based on these lines, the fourth session of the Indian Newspaper Congress 2008 saw professionals from the media industry lashing out at the IRS and NRS. The Congress was organised by the Indian Newspaper Society in collaboration with exchange4media in the Capital on May 16.

exchange4media Staff May 19, 2008 9:28 AM

INC 2008:  The age of ‘My Newspaper’ – Of content, convergence and customisation

The first ever Indian Newspaper Congress, a joint initiative between Indian Newspaper Society and the exchange4media Group, saw a full house attendance from various stakeholders of the Indian print industry. The Congress, which was held in the Capital on May 16, ended with a high-powered session that saw CEOs of various organisations get together to discuss the threats and opportunities that newspapers face in a day and age when consumers would dictate what the editorial and the final product should be.

Noor Fathima Warsia May 19, 2008 9:26 AM

Club FM’s fourth station goes on air in Cochin

Club FM, the FM venture of the Mathrubhumi Group, hit the Cochin airwaves on May 16. With this FM station, Club FM has completed the launch of all its four stations. Apart from Cochin, Club FM is present in Thiruvananthapuram, Thrissur and Kannur.

exchange4media Chennai Bureau May 19, 2008 9:21 AM

Hair care ads in print jump 48 pc in first quarter of 2008 – AdEx Analysis

Hair care advertising in print witnessed a 48 per cent growth during Q1 of 2008 as compared to the corresponding period last year. Shampoos led among all the segments of hair care category in print, with Ban Labs Ltd topping the advertisers’ list during Q1 of 2008.

exchange4media Staff May 19, 2008 8:38 AM

Discovery Travel lines up new themes

In a bid to attract more eyeballs from India by offering a 360-degree lifestyle content, Discovery Travel & Living (DT&L), the international lifestyle channel from the Discovery stable, is lining up new themes for coming months.

exchange4media Staff May 19, 2008 8:37 AM

Food chains gain from IPL games

Hotels, restaurants, fast food chains, and pubs in Kolkata, are smilling their way to the bank, thanks to the ongoing Indian Premier League (IPL) which has managed to boost revenues for the sectors.

exchange4media Staff May 19, 2008 8:36 AM

FM stations cheer hard for IPL teams; garner support through interactive shows

The IPL josh is on full play on different FM stations. While Big FM Hyderabad, the official radio partner for Deccan Chargers, has roped in Adam Gilchrist and VVS Laxman as RJs, Red FM took out a procession atop an open air double decker bus to Mumbai’s Wankhede Stadium to cheer for the Mumbai Indians on the eve of their crucial match with the Kolkata Knight Riders.

exchange4media Mumbai Bureau May 19, 2008 8:35 AM

VGC Mumbai appoints Hanoz Mogrelia as Executive Creative Director

Vyas Giannetti Creative (VGC) has appointed Hanoz Mogrelia as Executive Creative Director for their Mumbai operations. Mogrelia moves from Saatchi & Saatchi, where he was Creative Director and had an eight-year stint there.

exchange4media Mumbai Bureau May 19, 2008 8:34 AM

Noshe Oceanic bags Rs 10-cr Galgotias Educational Institutions account

Noshe Oceanic has been assigned the creative and media mandate for Galgotias Educational Institutions. The account size is in the region of Rs 10 crore. Noshe Oceanic’s job would be to communicate the Galgotias assurance through a strategic marketing mix.

exchange4media Staff May 19, 2008 8:33 AM

Bates 141 bags creative duties for Khadim Group of Companies

Bates 141 has won the creative duties for Khadim Group of Companies following a multi-agency pitch. Rediffusion DYR and Mudra were the other agencies that were invited for the pitch. The incumbent agency is O&M Kolkata. Initiative Media has been handling the media mandate for Khadim for the last three years.

exchange4media Staff May 19, 2008 8:32 AM

INC 2008:  Seeking the mantra for survival in a convergence era

The morning sessions of the Indian Newspaper Congress 2008 saw intense discussions on ‘Are audiences still glued to newspapers?’ and the power of regional newspapers. The day-long Congress was held in the Capital on May 16. The distinguished panel of speakers included Lynn De Souza, Rajdeep Sardesai, Sam Balsara, Tarun Tejpal, Bharat Kapadia, Ambika Srivastava, and Rishi Darda, among many others.

exchange4media Staff May 19, 2008 8:32 AM

INC 2008:  Are we headed for a free newspaper era?

The third session of the Indian Newspaper Congress 2008, which was held in the Capital on May 16, saw an interesting debate on whether we are headed for a free newspaper era. The Congress was organised by the Indian Newspaper Society in collaboration with exchange4media.

exchange4media Staff May 19, 2008 8:30 AM

INC 2008:  ‘Newspapers need accuracy and facts more than opinions’

The various issues concerning India’s newspaper industry came under the scanner at the Indian Newspaper Congress 2008, which was held in the Capital on May 16. The Congress was organised by the Indian Newspaper Society in collaboration with exchange4media. Newspaper owners, broadcasters, editors and marketers discussed various issues threadbare, issues that would have long term implications for the industry.

exchange4media Staff May 19, 2008 8:27 AM