Date-wise News
International: Nickelodeon, GroupM close to upfront deal; $300 mn pact to include kids and adult brands

Nickelodeon's Kids and Family Group is close to wrapping one of the first major upfront deals of this year with GroupM, according to two executives familiar with the negotiations. The deal is said to be valued in excess of $300 million.

exchange4media Staff May 15, 2008 7:57 AM

ibibo.com embarks on ‘Baltigiri’ to let users air their grievances

Internet portal ibibo.com has introduced a platform for its users to express their grievances and gather support, not just from their locality, but from across the country. Called ‘Baltigiri’, the platform is novel community inspired by Munnabhai’s Gandhigiri, and takes forward the communication of unresponsive people categorised as ‘baltis’.

exchange4media Staff May 15, 2008 7:55 AM

AOL India allows users to send SMSes to mobiles from desktops for free

AOL users can now send free instant messages and SMSes to mobile phones in India from the AOL Mail or AOL Messenger service. This feature also enables the recipient mobile user to respond to those messages instantly. This service is supported on most Indian carriers like Airtel, Vodafone, Spice, Aircel and MTNL.

exchange4media Chennai Bureau May 15, 2008 7:55 AM

mobile2win powers Pizza Hut’s first mobile campaign

Pizza Hut has embarked on its first mobile campaign that utilises various elements of the mobile marketing ecosystem, including SMS, SMS contextual advertising, WAP advertising and a customised WAP site. Powering this six-city campaign is mobile2win.

exchange4media Staff May 15, 2008 7:54 AM

Radio One launches in Pune; August deadline for all metros

Radio One is increasing its footprint in the western region. The station already has operations in Ahmedabad and Mumbai, and from May 12, 2008, Pune has been added to its fold. Vineet Singh Hukmani, CEO, Radio One, said that with this, Radio One has completed its presence in the western markets.

exchange4media Mumbai Bureau May 15, 2008 7:53 AM

NavDunia announces arrival in Bhopal with a slew of outdoor ads

NavDunia, the Hindi daily from NaiDunia Media, has forayed into the Bhopal market with a print run of 130,000 copies. The paper has embarked on an extensive promotional blitz, involving mostly outdoor advertising and some radio advertising, to announce its Bhopal launch.

exchange4media Staff May 15, 2008 7:51 AM

Cannes Lions 2008: Sudhir Sharma on Design Lions jury

The 55th Cannes Lions Festival is offering 10 award sections in 2008, including the newly-introduced Design Lions. Sudhir Sharma, Founding Director & Principal Designer, Elephant Strategy + Design, has been selected to be part of the jury for Design Lions.

exchange4media Staff May 15, 2008 7:48 AM

Saatchi Direct is now Saatchi & Saatchi Focus

The Lovemarks focus for Saatchi & Saatchi continues, and the agency has decided to rename its direct marketing division, Saatchi Direct, as Saatchi & Saatchi Focus. Company officials state that the idea is to move towards being an “ideas company”.

exchange4media Mumbai Bureau May 15, 2008 7:47 AM

Lynn de Souza elevated to Chairman and CEO, Lintas Media Group

Interpublic Group’s Lowe Worldwide has one more announcement to make for the core team of its India operations. Long time Lintas India executive Lynn de Souza has been promoted to Chairman and CEO of Lintas Media Group (LMG). de Souza would continue to be based in Mumbai, and her new position is effective from May 2008.

exchange4media Mumbai Bureau May 15, 2008 7:47 AM

New agencies for Birla Sun Life’s creative roster

Birla Sun Life Financial Services has been scouting for agencies to handle the creative duties of its three verticals. Though official comments were not available, sources informed that Birla Sun Life had added JWT on its roster, and that Bates David Enterprise might be also bagging a share of the creative duties.

exchange4media Mumbai Bureau May 15, 2008 7:45 AM

Percept on a growth spurt; to raise Rs 1,500 cr through IPO, private equity and debt

Percept Ltd has drawn up an ambitious expansion plan for all its key areas of business as well as scaling up its content and IPR businesses. In order to fund future growth, Percept plans to raise Rs 1,500 crore through private equity, IPO and debt. The company is planning an IPO in the second half of this year.

exchange4media Staff May 15, 2008 7:45 AM

MindShare reboots to move towards 100 per cent accountability

MindShare India has begun to see the changes of the restructuring that the agency had recently announced at the global level. Some of its key clients like PepsiCo, ICICI and United Breweries are already seeing formation of units like Business Planning, Inventions and Exchange, stitched together by Client Leaders. MindShare officials explain that this new line of thinking is in sync with the value chain that the agency is offering to its clients, and will help it move towards 100 per cent accountability.

Noor Fathima Warsia May 15, 2008 7:44 AM