It is a news that will gladden the hearts of serious bike aficionados and those with deep pockets. Italy-based Ducati Motor on Wednesday announced its India foray in partnership with Precision Motor India. The company plans to bring its entire range of 15 bikes to India, priced between Rs 15 lakh and Rs 50 lakh.
Cisco recently launched its ‘Human Network’ brand campaign in India, the company’s first-ever branding exercise in the country. The India brand campaign aims to make the Cisco brand relevant to its key audiences via a focused and phased approach across key cities in India. The campaign has been designed by O&M.
Archies Ltd has entered into a exclusive licensing agreement with UK’s Paper Island to market and distribute the latter’s flagship brand Fizzy Moon in India. Fizzy Moon products are very popular across Europe and feature a bear character, with his signature pink button stitched onto its tummy.
Mirinda has unveiled its new brand positioning – ‘Bas ek Mirinda ki doori hai. Paagalpanti bhi zaroori hai’. The new communication emphasises on the need for a bit of crazy, infectious fun in today’s stressed, everyday lives. Tamil actress and brand ambassador Asin unveiled the new communication for the brand.
AXN has announced the third AXN Action Awards, a platform that felicitates the action heroes of Bollywood, this May. The channel would showcase a special curtain raiser on May 11 at 8 pm for the Awards. With actress Neha Dhupia as the hostess, the AXN Action Awards aim to be even bigger in its third year.
Following the launch of ‘Maxim’, ‘Travel & Leisure’, ‘Better Homes & Gardens’ and ‘Child’ in India, Media Transasia on Wednesday announced its entry into the music magazine space with the launch of ‘Blender’. The magazine is being launched with a print order of 150,000 for the launch issue.
S Narasimhan has taken over as Senior Partner of RK Swamy BBDO, Chennai. Prior to his new assignment, Narasimhan was Vice-President of Hansa Outdoor, Mumbai. In his new role, Narasimhan would be heading RK Swamy BBDO’s Chennai office with the primary objective to consolidate and grow the business.
In the gamut of reality shows, comedy shows and ‘family’ soaps, the thriller genre somehow gets overshadowed. With Zee TV’s new serial ‘Zindagi Badal Sakta hai – Hadsaa’ premiering on May 9 at 9 pm, viewers can look forward to some thrilling times. Zee TV proposes to add more muscle to its weekend content line-up with this new serial.
Close on the heels of Ajay Chandwani’s induction as Member of the Board of PerceptH, Prabhakar Mundkur has been elevated to the post of Chief Executive Officer of PerceptH with immediate effect. Mundkur has been with PerceptH for over three years. In the 25 years that he has spent in advertising, Mundkur has handled practically every category.
YouTube, the world’s most popular online video community that allows people to discover, watch and share originally created content, on Wednesday announced its launch in India. YouTube India features a localised homepage and search functions, allowing users to create and share videos, discover the most popular and relevant videos in India.