Date-wise News
Yashesh Shethia?blur=25

Yashesh Shethia of Chlorophyll has been inducted into the advisory board of the Experiential Marketing Forum (EMF). Shethia, with his expertise particularly in the area of branding as a discipline within the experiential methodology, is expected to add real value for the Forum's members worldwide. The Forum is affiliated with the International Experiential Marketing Association, a professional organisation that advances experiential marketing. The Forum has more than 5,000 members from around the globe, and currently is translated into 11 languages.

exchange4media Staff Apr 25, 2008 9:26 AM

Niranjan Kaushik?blur=25

McCann Erickson has appointed Niranjan Kaushik as Creative Director to partner with Akshay Kapnadak in the same position. Kaushik is currently serving his notice period at Contract, where he has been Senior Creative Director. At McCann, Kaushik will work on key brands such as Barclays Bank, Parachute and Lee Cooper. Kaushik has been part of the industry for more than a decade now. A chemistry graduate, he started off as a feature writer with one of the Indian Express Group's magazines. In 1997, he joined Ogilvy & Mather and then later he moved to Batey Singapore in 2001. From Batey he moved to LHM Singapore as Associate Creative Director. He returned to India in 2004 and joined Contract. At Contract, he had handled clients like HSBC Premium, Shopper's Stop, DNA, Walt Disney, Asian Paints and other brands.

exchange4media Staff Apr 25, 2008 9:25 AM

Ullas Chopra?blur=25

Ullas Chopra has joined Capital Advertising Delhi as Executive Creative Director. He moves from Mudra Delhi, where he was working in the same capacity. Chopra began his career in advertising with Mudra Ahmedabad as a trainee. He later joined Rediffusion DYR Delhi, and Lowe Delhi, where he was Creative Director. Chopra joined Mudra Bangalore as Creative Director in 1998. In 2000, he moved out of advertising and joined Netacross as Chief Executive Officer. Later on, he joined Lowe Delhi as Creative Director for a second stint with the agency. Interestingly, Chopra was a medical representative before venturing into advertising.

exchange4media Staff Apr 25, 2008 9:22 AM

Affle’s SMS2.0 becomes the largest mobile media in India?blur=25

UK-based mobile media company Affle has been steadily growing in India since its launch late last year. Affle’s SMS2.0 media platform has gained mass acceptance from users, advertisers, agencies alike, delivering over 65 million targeted impressions a month. The latest innovative mobile marketing on SMS2.0 is for the IPL T20 matches.

exchange4media Staff Apr 25, 2008 8:39 AM

17 per cent of digital companies offer share in profits to employees: IAMAI-Ma Foi study?blur=25

More than most technology sectors, the digital industry is driven by ‘people’. However, lack of awareness of the opportunities that the industry offers remains a concern that needs to be addressed. According to a study by IAMAI and Ma Foi, superior performances in the Internet and mobile content and services industry are rewarded by out of turn salary hikes, faster growth opportunities.

exchange4media Mumbai Bureau Apr 25, 2008 8:26 AM

Fastrack exhorts youth to ‘Shut up and Move On’?blur=25

Shut up and Move On! In its inimitable irreverent style, Fastrack captures the nonchalant, on-the-move attitude that keeps today’s youth ticking in its new TVC.

exchange4media Bangalore Bureau Apr 25, 2008 8:18 AM

Makkal TV showcases Russian films?blur=25

Continuing its romance with world cinema, Makkal TV is all set to bring some Russian feature films to the C&S households of Tamil Nadu and rest of India. The channel’s earlier initiative of airing Iranian films such as ‘A Place to Live’, ‘Barren’, ‘Mother’s Guest’, and ‘Zakira’ was well received by its viewers.

exchange4media Chennai Bureau Apr 25, 2008 8:14 AM

International: PR Giant Edelman Ventures Into Branded Content?blur=25

NEW YORK ( -- While a well-placed press release can still generate tons of media coverage for a brand getting involved with a hankering for entertainment, some PR shops want to offer clients more than a mention in Page Six.

exchange4media Staff Apr 25, 2008 8:13 AM

DLF to invest Rs 1,250 cr in multiplex business?blur=25

DLF, one of the leading real estate players in India, is investing Rs 1,250 crore in expanding its multiplex business by adding around 500 screens in the next four to five years.

exchange4media Staff Apr 25, 2008 8:12 AM

TNS launches book on public opinion polling?blur=25

TNS has launched a book entitled ‘Public Opinion Polling in a Globalised World’. Written by leading political and social research experts across the TNS global network, the book explores the importance of public opinion and social research in informing governments and policy makers in modern democracies and across globalised economies.

exchange4media Staff Apr 25, 2008 8:11 AM

Hello FM whips up some more IPL frenzy with game show?blur=25

Dhoni and his Chennai Super Kings have been delighting cricket fans with their on-ground fireworks. And now adding to the merry-making is Hello FM, which has launched ‘Solli Addi’, an on-air cricket carnival which promises to be a thrilling entertainer for both listeners and cricket fans in Chennai.

exchange4media Chennai Bureau Apr 25, 2008 8:10 AM

India Today Group Digital in video distribution deal with video search engine Blinkx?blur=25

India Today Group Digital (ITGD), a division of the India Today Group, has entered into a video distribution pact with Blinkx, claimed to be the world’s largest and most advanced video search engine. Through the partnership, video content from Headlines Today channel would be available at

exchange4media Staff Apr 25, 2008 8:09 AM

Shirshendu Bannerjee joins Essel Group’s FM radio vertical as COO?blur=25

Shirshendu Banerjee, former head of the radio division at Mediaguru, has joined Essel Infraprojects Ltd as Chief Operating Officer for Essel Group’s FM radio vertical.

Robin Thomas Apr 25, 2008 8:08 AM

MediaGuru Consultants launches bilingual website on IPL?blur=25

Noida-based MediaGuru Consultants Ltd has launched, which, it claims, is India’s first bilingual cricket portal in Hindi and English. The portal gives all the latest updates and news, views, and expert insights on the ongoing DLF IPL Tournament 2008.

exchange4media Staff Apr 25, 2008 8:08 AM

UTVi channel in strategic content pact with Business Standard?blur=25

UTVi, the soon-to-be-launched English business news channel, has tied up with financial daily Business Standard to augment the channel’s news content in the form of BS Wire, BS Alerts and BS Breaking News, and business bytes throughout the day, based on the merit of the news.

exchange4media Mumbai Bureau Apr 25, 2008 8:07 AM