Piracy has eaten away nearly $4 billion of the Indian entertainment market, according to Farokh Balsara, Industry Sector Leader, Media and Entertainment, Ernst & Young. However, it hasn’t killed the growth story that the Indian film industry has seen on the international scale.
The third day of the NAB Show 2008 brought special focus on India in the Super Session ‘Tune into India’s Entertainment Economy: From Emerging to Surging’. The various challenges and opportunities in the television domain in India were discussed threadbare at the session. The session also saw the unveiling of the NAB-commissioned E&Y report on the Indian entertainment economy.
ValueFirst Connect is conducting one of the biggest Bluetooth marketing activities for Tata Sumo Grande. As per the initiative ValueFirst Connect is broadcasting the product catalog in the form of a Bluetooth application with screen savers and wallpapers. The activity is being conducted in over 20 cities.
Sandeep Singh, former Sales Head of Sahara Television, who has taken a long sabbatical to pen a book, is ready to unveil his new book ‘Business of Freedom’. Singh has attempted to compare the thought processes of freedom fighters with that of management gurus. The idea is to explore the “science and art of management”, he said.
NDTV Imagine has announced the launch of a new music talent show, ‘Junoon – Kuch Kar Dikhaane Ka’. The new show would be a contest-based programme that aims to find out the most popular genre of music in India – folk, Sufi or Bollywood music. The decision would be based entirely on audience votes.
The IBN Network, comprising CNN-IBN, IBN7, IBN-Lokmat and CricketNext.com, is coming all out to create the right buzz for Shah Rukh Khan’s IPL team, the Kolkata Knight Riders. The Network has launched the ‘Kolkata Knight Riders Contest’, wherein seven lucky winners would get to watch the IPL matches with SRK.
With just one day left for the IPL Twenty20 Tournament to begin, activities around the cricket extravaganza have gathered steam. After Bollywood stars, now FM radio players too are pitching in for various IPL teams. After the muscle power of Akshay Kumar, Delhi Dare Devils has now found a radio ally in Radio Mirchi.
Red FM has caught the DLF Indian Premiere League (IPL) fever and has come all out to support the Mumbai Indians team, which is backed by the Mukesh Ambani Group. As radio partners, Red FM Mumbai is all set to create the right noise for the Mumbai Indians and enable Mumbaikars to cheer the loudest for their favourite team.
Future Media, the media company of Future Group, in an aggressive sweep has picked up media rights of three players in the retail space – My Dollarstore, R-Mall in Mulund and Oberoi Mall in Kandivali. Future Media is in the business of creating media opportunities in spaces of consumption, within and outside the Future Group.
Mid-Day India has appointed Noshe Oceanic for its creative, strategic and media duties in Delhi. Mid-Day sells over 60,000 copies daily in Delhi, and with the appointment of Noshe Oceanic is looking to make a bigger impact and penetrate the market deeper. Predictably, a vigorous new campaign is on the anvil.
Deccan Chronicle Holdings Ltd, publisher of English daily Deccan Chronicle, launched its new business daily, Financial Chronicle, in Chennai and Hyderabad on April 16. Financial Chronicle is expected to hit the stands in Bangalore, Mumbai and Delhi shortly. Priced at Rs 1.50, the business daily would be available Monday to Friday.
Tata Indicom is reviewing its creative duties and has invited six agencies for a pitch. The account size is estimated to be well above the Rs 80-crore mark. DraftFCB Ulka is the incumbent agency, which won the account from McCann Erickson in 2007. The media duties are being handled by Lodestar Universal.
The radio sessions and the Radio Luncheon brought special focus on the medium on the second day of the NAB Show 2008. National Association of Broadcasters (NAB) also launched the ‘Radio Heard Here’ campaign on the day. Day two of the NAB Show also brought VFX, animation and new digital workflows to the Content Theatre.
The digital signage medium is gaining traction in mature markets such as the US, where research shows that by 2010, this medium would’ve cornered 38 per cent of revenues vis-à-vis traditional signage in comparison to the single digit share that it has had. Broadcasters such as the CBS are looking at this medium closely for incremental revenues and to make more noise around their content.
The second day of the NAB Show 2008 saw experts discuss more on how various mediums can co-exist, and the role that digital technologies would play in the growth of all mediums. One important point that came across was that whether it was theatres, malls, networking sites, TV or radio, consumers liked to socialise, and that was one key deciding factor in the popularity of mediums.