Date-wise News
NAB Show 2008: The Indian digital agenda, and the changing radio story

The Indian Super Session saw experts delve further on the digital scenario in India, and the benefits that it brought to different mediums. The panel also spoke on radio and the changes that the medium was experiencing in India.

Noor Fathima Warsia Apr 17, 2008 9:59 AM

NAB Show 2008: The piracy problem doesn’t kill the film industry growth

Piracy has eaten away nearly $4 billion of the Indian entertainment market, according to Farokh Balsara, Industry Sector Leader, Media and Entertainment, Ernst & Young. However, it hasn’t killed the growth story that the Indian film industry has seen on the international scale.

Noor Fathima Warsia Apr 17, 2008 9:58 AM

NAB Show 2008: Challenges & opportunities of the Indian silver screen under the scanner

The third day of the NAB Show 2008 brought special focus on India in the Super Session ‘Tune into India’s Entertainment Economy: From Emerging to Surging’. The various challenges and opportunities in the television domain in India were discussed threadbare at the session. The session also saw the unveiling of the NAB-commissioned E&Y report on the Indian entertainment economy.

Noor Fathima Warsia Apr 17, 2008 9:57 AM

ValueFirst Connect embarks on Bluetooth marketing initiative for Tata Sumo Grande

ValueFirst Connect is conducting one of the biggest Bluetooth marketing activities for Tata Sumo Grande. As per the initiative ValueFirst Connect is broadcasting the product catalog in the form of a Bluetooth application with screen savers and wallpapers. The activity is being conducted in over 20 cities.

exchange4media Staff Apr 17, 2008 9:01 AM

Sandeep Singh brings freedom fighters and management gurus together in ‘Business of Freedom’

Sandeep Singh, former Sales Head of Sahara Television, who has taken a long sabbatical to pen a book, is ready to unveil his new book ‘Business of Freedom’. Singh has attempted to compare the thought processes of freedom fighters with that of management gurus. The idea is to explore the “science and art of management”, he said.

Robin Thomas Apr 17, 2008 9:00 AM

International: U.K. Online Spending to Surpass TV in '09

LONDON (AdAge.com) -- Online advertising spending is set to overtake TV spending in the U.K. next year, according to a report by the Internet Advertising Bureau.

exchange4media Staff Apr 17, 2008 8:56 AM

Rasna eyes snacks foray

Rasna, one of the leaders in the soft drink concentrate category, is looking at entering the ready-to-drink and instant snacks segments by 2009.

exchange4media Staff Apr 17, 2008 8:56 AM

NDTV Imagine unveils its ‘Junoon’ for a music talent show

NDTV Imagine has announced the launch of a new music talent show, ‘Junoon – Kuch Kar Dikhaane Ka’. The new show would be a contest-based programme that aims to find out the most popular genre of music in India – folk, Sufi or Bollywood music. The decision would be based entirely on audience votes.

exchange4media Staff Apr 17, 2008 8:55 AM

IBN Network gives IPL’s Kolkata Knight Riders fans a chance to watch the matches with SRK

The IBN Network, comprising CNN-IBN, IBN7, IBN-Lokmat and CricketNext.com, is coming all out to create the right buzz for Shah Rukh Khan’s IPL team, the Kolkata Knight Riders. The Network has launched the ‘Kolkata Knight Riders Contest’, wherein seven lucky winners would get to watch the IPL matches with SRK.

exchange4media Staff Apr 17, 2008 8:53 AM

Radio Mirchi throws its weight behind IPL’s Delhi Dare Devils

With just one day left for the IPL Twenty20 Tournament to begin, activities around the cricket extravaganza have gathered steam. After Bollywood stars, now FM radio players too are pitching in for various IPL teams. After the muscle power of Akshay Kumar, Delhi Dare Devils has now found a radio ally in Radio Mirchi.

exchange4media Staff Apr 17, 2008 8:53 AM

Red FM bats for IPL’s Mumbai Indians

Red FM has caught the DLF Indian Premiere League (IPL) fever and has come all out to support the Mumbai Indians team, which is backed by the Mukesh Ambani Group. As radio partners, Red FM Mumbai is all set to create the right noise for the Mumbai Indians and enable Mumbaikars to cheer the loudest for their favourite team.

exchange4media Mumbai Bureau Apr 17, 2008 8:52 AM

Future Media acquires media rights of 3 properties in the ‘ambience of consumption’

Future Media, the media company of Future Group, in an aggressive sweep has picked up media rights of three players in the retail space – My Dollarstore, R-Mall in Mulund and Oberoi Mall in Kandivali. Future Media is in the business of creating media opportunities in spaces of consumption, within and outside the Future Group.

exchange4media Staff Apr 17, 2008 8:51 AM

Mid-Day appoints Noshe Oceanic Delhi as its creative and strategic partner for the Delhi market

Mid-Day India has appointed Noshe Oceanic for its creative, strategic and media duties in Delhi. Mid-Day sells over 60,000 copies daily in Delhi, and with the appointment of Noshe Oceanic is looking to make a bigger impact and penetrate the market deeper. Predictably, a vigorous new campaign is on the anvil.

exchange4media Mumbai Bureau Apr 17, 2008 8:50 AM

Deccan Chronicle’s financial daily Financial Chronicle hits newsstands in Chennai and Hyderabad

Deccan Chronicle Holdings Ltd, publisher of English daily Deccan Chronicle, launched its new business daily, Financial Chronicle, in Chennai and Hyderabad on April 16. Financial Chronicle is expected to hit the stands in Bangalore, Mumbai and Delhi shortly. Priced at Rs 1.50, the business daily would be available Monday to Friday.

exchange4media Chennai Bureau Apr 17, 2008 8:49 AM

Tata Indicom reviews Rs 80-cr plus creative account; invites six agencies for pitch

Tata Indicom is reviewing its creative duties and has invited six agencies for a pitch. The account size is estimated to be well above the Rs 80-crore mark. DraftFCB Ulka is the incumbent agency, which won the account from McCann Erickson in 2007. The media duties are being handled by Lodestar Universal.

Tasneem Limbdiwala Apr 17, 2008 8:48 AM

NAB Show 2008: NAB launches ‘Radio Heard Here’ campaign

The radio sessions and the Radio Luncheon brought special focus on the medium on the second day of the NAB Show 2008. National Association of Broadcasters (NAB) also launched the ‘Radio Heard Here’ campaign on the day. Day two of the NAB Show also brought VFX, animation and new digital workflows to the Content Theatre.

Noor Fathima Warsia Apr 17, 2008 8:47 AM

NAB Show 2008: Digital signage & broadcasters – the advent of a new biz model

The digital signage medium is gaining traction in mature markets such as the US, where research shows that by 2010, this medium would’ve cornered 38 per cent of revenues vis-à-vis traditional signage in comparison to the single digit share that it has had. Broadcasters such as the CBS are looking at this medium closely for incremental revenues and to make more noise around their content.

Noor Fathima Warsia Apr 17, 2008 8:46 AM

NAB Show 2008: Socialising, customising & personalising – welcome to new world media

The second day of the NAB Show 2008 saw experts discuss more on how various mediums can co-exist, and the role that digital technologies would play in the growth of all mediums. One important point that came across was that whether it was theatres, malls, networking sites, TV or radio, consumers liked to socialise, and that was one key deciding factor in the popularity of mediums.

Noor Fathima Warsia Apr 17, 2008 8:45 AM