Bennett Coleman and Company Ltd is launching the Hindi version of The Economic Times on February 19 in Delhi. The newspaper, which will have 16 pages, would have not only national and international news, but also focus on local content. According to sources, T K Arun, Editor of the English version of The Economic Times, would be the Editor of the Hindi version as well.
The change of guard in Indian cricket team is reflecting in the endorsement market, with soft drinks major Pepsi deciding to drop Sourav Ganguly and Rahul Dravid as ambassadors while roping in youngsters Ishant Sharma and Rohit Sharma, in line with its brand ideology.
Telecom sector advertising in print registered a 15 per cent growth in 2007 over 2006. Telecom services had a 56 per cent share of the overall print ad pie of the telecom sector. Nokia Corp was the No. 1 advertiser in the telecom equipment category, while BSNL lead in the telecom services category.
Rajesh Sundaram, former Head of Domestic News at News X, has sent a legal notice to INX News recently, alleging forgery of his resignation letter. He has also sent a copy of the notice to Information and Broadcasting Minister Priya Ranjan Dasmunsi. Avirook Sen, former Executive Editor of INX News, has also sent a legal notice alleging “fraudulent termination of contract and defamation”.
Everyone likes to have a good laugh. So, while television made stars of Laughter Champions like Raju Srivastav, radio is not lagging behind either. Leading FM players like Radio Mirchi, Big FM, Fever FM and Radio City have been experimenting with innovative shows and humourous ‘fillers’ to up their laughter quotient.
Reliance ADA Group’s Big TV is reportedly slated to commercially go on air in late March 2008, though some Reliance employees are already using the service. The channel claims to have 86 channels on air right now, with 64 expected to come on board over the next couple of weeks. DD, STAR, Sony, Zee and NDTV channels are on-board already.
Chintamani Rao has joined Times Global Broadcasting Company Ltd as CEO, replacing Sunil Lulla, who was associated with the venture since its inception. Rao said that the challenge of a market leader was different and that he was already looking forward to the road ahead at Times Global, which also had a business news channel on the cards.
OMS has bagged the media duties of Disha Direct. The real estate marketing player, which currently has operations in Western India, is looking at a pan-India presence in addition to spreading its wings overseas. Santosh Naik, CEO, Disha Direct, said that his company had earmarked an ad budget of Rs 40 crore for the year ahead for this.
With major cola and juice drink brands embarking on an advertising blitz, how can the leader stay behind? Pepsi is unveiling its new brand campaign for 2008 on February 18, and the campaign features the recently signed on ambassadors Ranbir Kapoor and Deepika Padukone, along with old favourite Shah Rukh Khan for the first time.
Jupiterimages, a part of Jupitermedia Corporation which is a leading provider of original images and information for creative, business and IT professionals, is all set to commence its India operations by April 2008. Jupiterimages has roped in Ramji Ravindran as Sales Director, South Asia and Dubai.