Date-wise News

Essel Group has launched DMCL (Digital Media Convergence Ltd) to facilitate the availability of digital content in India across various platforms. Essel has also announced a collaboration with Intel in this endeavour.
Noor Fathima Warsia Mar 24, 2006 7:10 AM

He came, he spoke and he conquered. When Vijay Mallya, Chairman of the UB Group, strode in to deliver a keynote address on ‘CEO as the Brand’, he literally brought an ongoing session to a standstill. Said Mallya, "It is very important to recognise that perhaps the CEO is the most effective hoarding of the brand... brand and companies far outlive individuals, and then it is up to the successor to carry the brand legacy forward."

“This is the beginning of the end of television as we know it.” Zee Telefilms’ Chairperson, Subhash Chandra, chose these words to begin his keynote address on ‘Digital Entertainment Living’, on Thursday, March 23. The visionary brought a whole new meaning to the importance of the role of digitisation as he took on the television business - aspect by aspect – and established that nothing would be spared from the digital conquest.
Noor Fathima Warsia Mar 24, 2006 7:04 AM

The third and final Dubai dispatch by <b>Amit Agnihotri</b>, Group Editor and Co-founder of exchange4media, talks about the debate between integration and specialization models, and other highlights of the final day of the Congress. Agnihotri spoke to P&G Global CMO Jim Stengel and Samsung CMO Gregory Lee to learn their approaches to branding and communication.
Amit Agnihotri Mar 24, 2006 7:03 AM