Clarks, the internationally acclaimed footwear brand, has stepped into the Indian market. The UK brand enjoys almost 180 years of brand heritage internationally. It has in its portfolio the entire range from career wear to weekend wear, with prices starting from Rs 2,500 and going up to Rs 7,000.
Targeting to be a part of, what it calls, the ‘e-Zindegi’ of the high-end consumers and the ‘Liberalisation Child’, who look at PCs as a life style statement for complete digital entertainment, Hewlett-Packard India launched a new range of HP Pavilion desktops on October 25.
Noted comedian Jaspal Bhatti is staging a comeback on television with his comedy serial ‘Nonsense Private Limited’, which is being produced for Doordarshan. The serial, produced and directed by Bhatti himself, will herald his return on Doordarshan after a gap of nearly 10 years.
The Cyber Society of India (CySI), a non-profit organisation, has expressed its reservations on the proposed amendments to the IT Act of 2000. Its representatives stated that in an attempt to shift from the regulatory role of being an ‘enforcer’ to that of an ‘enabler’, the government had diluted the Act.
Hyde Park Communications, a strategic communications firm headquartered in Washington, has joined hands with Integral PR in the US. As part of the tie-up, Hyde Park Communications will represent Integral PR in the areas of public affairs, financial communications and PR, while Integral PR will look after Hyde Park’s client interests in India.
Stars from the Tamil silver screen continue to rule the roost, lending themselves to the small screens even more than they usually do, on Diwali day. If it isn’t films, its film-based programmes that will compete with each other for the attention of the audience.
SCAT 2005, the annual tradeshow for the satellite and cable TV industry, got underway in Mumbai on October 25. Speaking at the inauguration, TRAI Chairperson Pradeep Baijal stressed on changes brought about by the presence of a regulator as well as urged the industry to tap the rural stratum.
FCB-Ulka Healthcare has bagged two accounts – Abbott Pharma brands Brufen and Digene, and Johnson & Johnson’s Vicryl. The account size of these wins could not be ascertained. FCB-Ulka HealthCare will devise doctoral contact programmes and communication strategies to further strengthen all three brands.
Global developments do seem to have their impact on Indian advertising, and this time it is good news for TBWA\India. Following the move of UAE-based Etihad Airway’s global advertising business to TBWA\London, TBWA\India has bagged the advertising duties of the airline in India. Informed sources peg the account in excess of Rs 10 crore.