Date-wise News
The GE Money and SBI Card advertising account has been won by JWT and Maxus, according to the official spokesperson of GE Money. The account is worth Rs 15-20 crore. The incumbent agencies were Grey Worldwide and Mediacom.
exchange4media Staff Aug 9, 2005 6:18 PM
The Indian bicycle industry is looking at kids and health freaks to bail it out of its mounting problems. 'Serious degrowth' in the regular 'black' roadster segment has led to a mad scramble and marketing focus on the 'speciality' areas with the mountain bikes and the kids bicycles coming out as the best sellers.
exchange4media Staff Aug 9, 2005 8:10 AM
The consumer durables industry has seen a decent 48.23 per cent increase in sales volumes in the April-June quarter but the value realisation has dipped by 6.4 per cent to Rs 2,948.77 crore from Rs 3,150.31 crore, recorded in the same period in the previous year.
exchange4media Staff Aug 9, 2005 8:09 AM
In a case of a common threat unifying even fierce rivals, Indian subsidiaries of beverage giants Coca Cola and Pepsi Co today challenged in the Supreme Court an order of the Rajasthan High Court directing them to disclose to consumers that their products contained pesticides. The court fixed August 25 for the final hearing on the petitions.
exchange4media Staff Aug 9, 2005 8:08 AM
Even as the beleagured Sourav Ganguly is unsure of his immediate future, what with the ICC verdict on his six-match ban still pending, Power FM, one of the popular FM stations in his home city, has come out with a ‘Sourav, we are with you’ campaign.
exchange4media Staff Aug 9, 2005 8:07 AM
History Channel is turning the leaf this time by going back to the ‘literary age’. This September, viewers will get to see “Write Stuff”, a programme that will showcase the lives of prominent authors who have left their mark in English literature.
exchange4media Staff Aug 9, 2005 8:06 AM
Move over Pokemon, Bayblade is here. Cartoon Network Enterprises, the global branding and merchandising arm of Cartoon Network, has marked its foray into third party licensing by bagging the exclusive licensing rights of the immensely popular Beyblade toys in India.
exchange4media Staff Aug 9, 2005 8:06 AM
After the success of The Great Indian Laughter Challenge which found a place among the top 50 television shows last month, Star One is all set to launch yet another game show, Super Sale, which would be on the lines of the international game show, Sale of the Century.
exchange4media Staff Aug 9, 2005 8:05 AM
Each month the list of highest spending brands on television is an in-house, merry-go-round among a few FMCG brands from the Hindustan Lever stable, P&G or Pepsi and Coke. A few cell phone brands occasionally muscle in. June is no exception with Pepsi leading with an ad expenditure on TV of Rs 6.1 crore, displacing last month's leader, Godrej's Pentacool.
exchange4media Staff Aug 9, 2005 8:04 AM
Akamai Technologies Inc, the leading global service provider for accelerating content and business processes online, has appointed Sanjay Singh as the Managing Director of its India operations.
exchange4media Staff Aug 9, 2005 8:03 AM
The Bangalore and Chennai Ad Clubs have lined up a series of events for their members to facilitate more interaction amongst each other and have fun while working. Range of activities this year will serve as a pre-cursor to the grand celebration in 2006, marking Chennai Ad Club's Golden Jubilee.
exchange4media Staff Aug 9, 2005 8:01 AM
Private broadcaster, Zee, on Monday alleged sabotage of phone services leading to disruption of connectivity before the launch of its new game show, Houzee.
exchange4media Staff Aug 9, 2005 8:00 AM
The government has initiated a move to reach an agreement with the private broadcasters on the issue of sharing content with public broadcaster Prasar Bharati.
exchange4media Staff Aug 9, 2005 8:00 AM
In order to offer integrated out-of-home solutions, the outdoor and retail units of Madison, Madison Outdoor Media Services and Madison Retail Paradigm, have announced restructuring at the senior management level.
exchange4media Staff Aug 9, 2005 7:58 AM
TAM Media Research is currently the dominant research supplier for the TV industry. The entry of aMap did bring back the two-currency system that was shed not so long ago, and has the industry forming its opinions.
exchange4media Staff Aug 9, 2005 7:57 AM
Times Infotainment Media Ltd has officially christened its out-of-home division as Times OOH Media. The division will be active under the leadership of Farid Kureshi, erstwhile EVP-Sales, Radio Mirchi, from August.
exchange4media Staff Aug 9, 2005 7:56 AM
STAR India’s long search for a revenue head is finally over. Effective August 7, STAR India COO, Sameer Nair, has brought in a further change in the ad sales structure with the appointment of Paritosh Joshi as President, Advertising Sales and Distribution.
exchange4media Staff Aug 9, 2005 7:56 AM
As the city of Mumbai limps back to normalcy surviving the effects of record-breaking rains and the resultant flooding, it is the news channels that have gained from this catastrophe.
exchange4media Staff Aug 9, 2005 7:53 AM
