We put the Spotlight on how Digital is ruling in the consumersâ€™ minds, be it video, AI, robotics or even OTT. Star India has appointed Gautam Thakar as CEO of Star Sports. He is expected to join Star India in mid January 2018. Thakar is replacing Nitin Kukreja who quit Star Sports in March 2017. Journalists from various news organisations moved the Bombay High Court against a CBI court order last month, which barred the media from reporting on the trial of retired and serving police officials in Sohrabuddin Sheikh fake encounter case. Looking back at 2017, we also did a round-up of the best ads, the most controversial ones and also highlighted how India shone at Cannes, Clio, Spikes Asia and D&AD awards with compelling ad campaigns.
It's Digital All The Way: AI, OTT, Robotics....
Star Sports Gets New CEO, Gautam Thakar
Nine Journalists Move Bombay HC Challenging Gag Order In Sohrabuddin Case
The Year In Awards: Indiaâ€™s Creative Prowess Transcends Mediums And Categories
Mirinda, Brooke Bond, Vicks...Our Pick Of Top Ads In 2017
Advertisements That Courted Controversy In 2017
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâ€™s Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media