Godrej Security Solutions launches #StayConnected campaign on Twitter for Friendship Day

The brand engaged with audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity

IBF & INS take up ‘pitch discount rates’ with media agencies

IBF has sent an email to all agency heads asking them to abstain from the practice of offering discounts to clients on behalf of broadcasters without...

How design thinking came to the rescue of print

Print news publishers on how design thinking is enabling them to stay nimble-footed in an era of content and advertising crisis

Ram Sewak Sharma re-appointed as Chairman of TRAI

Sharma was re-appointed on Thursday, a day before his three year tenure ended

IKEA's marketing pays off: Consumers make beeline for store on Day 1

The Swedish furniture giant finally opened the doors to its 4 lakh sq ft store in the Hyderabad on Thursday.

Here's what media houses want advertisers to understand

Newspapers cannot afford to lose advertisers as they are a major source of revenue. Here's what publishers want to tell advertisers in a time when the...

Content in the age of attention deficit disorder

Experts from Hindustan Times, The Times of India, The Wire and Founding Fuel Publishing Pvt Ltd discussed how content is changing in the age of Defici...

Zee TV's Deepak Rajadhyaksha resigns, to join Viacom18 Media

The former Deputy Business Head of Zee TV will join Viacom18 to head Colors Marathi and Colors Gujarati

Publicis India appoints Sirish Suveer as Vice President

Suveer joins Publicis India from Mullen Lintas where he was instrumental in developing branding, communication & marketing solutions for a host of bra...

IMPACT's 40 Under Forty Entrepreneurs: Building Business - Part 3

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of...

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