BARC Week 31: Star Utsav replaces Zee Anmol to lead U+R Hindi GEC Market

Star Utsav took the seventh and second spot in the urban and rural market with 195 million and 476 million impressions.

NDTV Q1: Broadcast arm declares first profit in four years, website traffic up by 50%

NDTV Convergence recorded revenue of Rs 37 crores, with Profit After Tax of Rs 4 crores

Dentsu Impact appoints Sumit Negi as Executive Creative Director

Previously, he has worked in various agencies, such as HAVAS, Leo Burnett, Contract, Ogilvy, DDB Mudra and Grey.

Isobar elevates Shamsuddin Jasani to Group MD South Asia

As part of his new role, Jasani will be responsible for the Isobar portfolio across the South Asia region.

MediaCom wins Mars’ global media account

Mars Inc. chose MediaCom following a competitive pitch launched after the brand reviewed its media account in January.

Aspire Cerebro appoints Sanjeev Chopra as CEO of its India business

Sanjeev previously worked with Publicis Communications as Senior Vice President

Markets Mojo appoints Alok Nair as CEO for its soon-to-start media business

Markets Mojo has also appointed Don Zarrar as Chief of Sales and Sanjay Bhoir as Chief of Operations for the yet-to-be named venture

Mazhavil Manorama launches digital platform Mazhavil Digital Premiere First

The Malayalam GEC channel's digital platform, Mazhavil Digital Premiere First, will stream blockbuster movies on before linear TV

Movie Marketing: How social media leads the way

Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

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