Nescafé romances Mumbaikars with new OOH campaign

Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG

D-CODE: Tanmay Bhat on what made AIB’s Facebook prank event ‘Pyaar Ek Dhoka Hai’ viral

Bhat was speaking at the launch of The Ad Club’s inaugural annual Digital Review: D-CODE

Achint Setia quits Viacom18, joins Myntra Designs as VP- Marketing

At Viacom18, he was Senior VP- Digital Ventures & Head of its startup Engagement program, VStep

MTV Splitsvilla ropes in 10 sponsors for its 11th season

Splitsvilla’s 11th season will be hosted by Rannvijay Singha and Sunny Leone

Logicserve Digital bags digital mandate for Mankind Pharma’s Unwanted-21 Days

Logicserve Digital won the account following a multi-agency pitch and will manage the creative strategy, social media, SEO and paid media for the bran...

Zee Anmol leads (U+R) market, Colors continues to lead Urban market: BARC Week 30

Star Utsav bagged the second spot in the overall market in week 30. Star Plus longest running show Yeh Rishta Kya Kehlata Hai enters top five programm...

D-CODE: Industry leaders root for personalisation, conversation, entrepreneurial audacity

At The Ad Club's inaugural annual Digital Review: D-CODE, the overarching theme of the evening was the power of digital to scale up campaigns and brin...

D-CODE: Partnership among teams is key in digital, say marketing leaders

The Ad Club's inaugural annual Digital Review: D-CODE showcased some of the best case studies in digital marketing in the recent past

WPP increases investments in India

As part of this, GroupM, the world’s leading media investment group, will move to full ownership of the mobile marketing agency Madhouse, from its cur...

Dentsu Webchutney ropes in Aalap Desai as Senior Creative Director

Aalap was a Creative Partner at Hotstar and has also been a part of the team at Leo Burnett, JWT, DDB Mudra, Ogilvy and Ambience Publicis

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