SoundLogic appoints PointNine Lintas as its full service agency to launch next generation audio range

PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and do a go-to-market plan for the new range

TRA Report 2018: consumer trust regained in 2018 post a sharp dip in 2017

Between 2016 and 2017, the demonetisation year, the consumer trust plummeted 19%, however, consumer trust has recovered, having gained 15% on trust sc...

5 secrets to growing marketing influence: Co-founder & CEO, TopRank Marketing (watch the video)

A critical challenge that marketers face today is the crisis in confidence when it comes to marketing says Lee Odden, Co-founder & CEO, TopRank Market...

Star Sports to broadcast the GT20 Canada Series

GT20 Canada is another addition to global growth of T20 cricket and the inaugural edition of the tournament will feature the likes of David Warner, St...

Brand Factory appoints Publicis Ambience to handle creative mandate

As creative partner, Publicis Ambience would offer complete integrated communications solutions including branding, advertising and marketing solution...

Sony Pictures Networks India (SPN) announces its exceptional line-up of panellists for India tour of England

The sports cluster of SPN also unveils its 40-second campaign film, ‘Kya Hoga Iss Baar’, inspired by the uncertainty that comes when India tours Engla...

Penguin Random House India releases Little Things, a book based on the popular web series by Pocket Aces

The show stars rising star Mithila Palkar (Kavya) and the multi-faceted writer-actor Dhruv Sehgal (Dhruv) and chronicles the life and relationship of...

Anandabazar.com bags first prize at INMA Global Media Awards held in Washington, D.C.

Anandabazar.com won the coveted first prize for the award category 'Best Brand Awareness Campaign'

DBS evolves decade-old brand positioning

Launched its mini-web series DBS Sparks, inspired by true stories. Finale stars Sachin Tendulkar

iCubesWire appoints Upal Ganguli as Senior Account and Creative Director

Ganguli comes with an industry experience of over 10 years and is credited for working with notable brands

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