MTV urges the youth, “Donate Karo. Phir Show Off Karo”

On World Blood Donor Day, MTV has created a quirky film to captivate youth’s attention citing reality through humour

Hakuhodo India invents Sound of NEXA Blue in a digital campaign for NEXA

The objective of this campaign was to highlight both innovation and invention through this signature shade in a way never-before-seen

Vidyalankar Group awards Fruitbowl Digital its media and creative duties

The agency has been tasked with the entire spread of digital communication, including remodelling the website, advanced social media operations includ...

IIFA 2018 stellar lineup revealed

The 19th edition of NEXA IIFA Awards Styled by Myntra, to be held at the reputed Siam Niramit Theatre in Bangkok on 22nd & 24th June

Bengaluru gets its very own premium lifestyle magazine

Bold Outline is a mix of pop culture, fashion, travel, art, and leisure

Ray-Ban unveils new campaign by renowned photographer, Steven Klein

The campaign features four shots starring four singular characters, each embodying a RayBan icon

Amazon Prime Video India announces a new Original series, The Family Man

This marks the digital debut of two-time National Film Award winning actor, Manoj Bajpayee, along with National Film Award recipient, Priyamani

Decathlon gets Admitad India on board for affiliate marketing avenues

Apart from taking care of the existing campaigns, Admitad also helps in scaling up the campaigns by sales month on month activities ensuring the targe...

Deepika Padukone dazzles in new campaign for Jaquar Lighting

The narrative cleverly weaves in the discovery of Jaquar Lighting’s wide range by Deepika Padukone

Majority revenue for music rights will be from micro payments in future: Lloyd Mathias

Lloyd Mathias, former A-PAC marketing head of HP, presented an interesting talk on the rampant changes in the music industry

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