A desi ad: Do we need it?

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Change was Ogilvy's first rule, said the video preceding agency rebranding

The rebranding includes a new logo, colour scheme, website, organizational design, consultancy practice, digital platform and employee video.

Duraguard Cement's No Gap Campaign features star cricketers

The TVCs star Royal Challengers Bangalore team members, Virat Kohli, AB de Villiers, Yuzvendra Chahel and Brendon McCullum

Jacqueline Fernandez to endorse Nova Eyewear

Nova Eyewear has been operating in the Indian market for more than a decade

Uber India's new brand campaign features Virat Kohli

Set against Kohli's narrative, the Badhte Chalein commercial showcases four real-life inspired examples of riders

Behrouz Biryani, BBH team-up to create visually appealing food campaign

The film has been directed by popular ad film director, DoP and special FX expert Nick Sawyer best known for his work on international food brands

Zoho’s new ad campaign “Work as One” conveys the power of Zoho One

The campaign focuses on a synchronized dance to showcase Zoho One's varied set of business applications coming together and working as one

Innovation is the only way to stay ahead of the competition, CEO, iD Fresh Food

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategie...

Globally, almost 70% of car sales are digitally influenced: MD, Nissan Motor India

Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd, spoke about the Datsun’s journey in India and the way ahead

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