Association with Horlicks brews trouble for Amitabh Bachchan?

Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Nishant Jethi joins Publicis India as Executive Creative Director

Nishant’s mandate would be to raise the creative bar for numerous brands that he will work on while overlooking Art and enhancing work culture

FabHotels Packs a Punch with its Maiden TV Campaign: #RechargeRefresh

The campaign was conceptualized out of the insight that business travel is a roller-coaster ride of highs and lows, a bit like life in a boxing ring....

Siemens new campaign showcases innovation and digitalization's impact on enterprises and society

The latest campaign showcases how the brand’s technology is shaping India’s ingenious future

Protinex signs popular U-19 cricket player, Shubman Gill

As part of the endorsement deal, he will be the face of Protinex for the next five years

Snapdeal introduces dedicated Eid Store

Most options on the Eid Store come with attractive offers, with discounts in the range of 30%-70%. In addition, HDFC Bank debit and credit card users...

On Father’s Day Mankind Pharma and ADK Fortune make a request to fathers

Conceptualized and executed by ADK Fortune, a WPP agency, #QuitBeforeYouStart is an urge from Preganews to fathers to quit smoking for a healthy chil...

Is it time up for the Facebook-Google Duopoly?: Experts Mull

Experts debated on the existing market duopoly and also spoke about how it could pan out in the coming time following the Cambridge Analytica data lea...

OTT, VR, Video Gaming to drive Entertainment & Media market in India

According to PwC E&M industry will reach Rs 353,609 Cr by 2022, growing at a CAGR of 11.6% between 2018 and 2022.

Dentsu Webchutney's PG Aditiya elevated to ECD

He began as a Senior Copywriter at the agency in 2012

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