Ramadan Ads: Brands need to find a fresh new angle to an age-old story

It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers

Rana Barua steps down as CEO, Creativeland Asia

Founder Sajan Raj Kurup will continue to run the show and drive the growth and diversification plans

adidas Originals announces Samba campaign with Ranveer Singh

This is for the first time that an Indian brand ambassador has been shot as the face of one of adidas Originals’ most significant campaigns.

We have more than 15 million monthly active users: Head- Brand Marketing, ixigo

Shuchi Chawla talks about the new trends in the travel industry and explains how marketing plays an important role in building the business

Breaking down Serena Williams' Nike catsuit

The tennis player recently launched a fashion line of her own, aptly called Serena

Pitch CMO Summit Bangalore Chapter on 4 July

This year’s theme for the Bangalore edition of the Summit is ‘I shop, therefore I am’

Pepperfry promotes sustainable living to celebrate World Environment Day

Through these multi-city events, focused on promoting sustainable solutions at home, Pepperfry is pledging its commitment towards creating a positive...

L&K Saatchi & Saatchi releases for the first-time ever an exclusive campaign for Jockey Woman

The #KnowsMe campaign will strengthen Jockey’s play in the women’s innerwear category with a new range of lingerie which caters to today’s self-assure...

Ola continues to lead the fight against traffic congestion and pollution with Farak Padta Hai campaign

As part of the #FarakPadta Hai campaign, Ola is launching a week-long offer, starting June 5th where commuters can book free rides from mass transit l...

J Walter Thompson conceptualises Doorway To Green campaign for Tata Pravesh for Environment Day

The latest campaign takes the form of a social experiment which highlights the effects of our choices on others.

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