Sony Picture Networks' FIFA campaign: Goal or no goal?

The 75 second spot highlights the passion and excitement of Indian fans supporting their favourite teams has garnered SPN over 2,733,835 views on YouT...

Hegarty on Advertising... and more

Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives...

Star India introduces the Star Re.imagine Awards

Bespoke elite jury for Star Re.Imagine Awards comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil deliberate...

Thirty per cent of our marketing budget is for digital: Marketing Head, LG India

As the brand completes 21 years in India, Amit Gujral shares the company’s plans for this year, and the new age marketing techniques explored by the b...

Kurkure Multigrain celebrates the goodness of power grain Ragi in its new TVC

The recently launched Multigrain variant is another step forward in Kurkure’s portfolio transformation journey in catering to the rising trend of cons...

CEAT Ultimate Table Tennis is now Powered by Kellogg’s

The leading breakfast cereal brand signs on with India's first-ever professional Table Tennis league ahead of its second season which will now be cal...

IIFL Appoints Pitchfork Partners as Strategic Communication Consultants

Pitchfork Partners will be in charge of communication strategies for all verticals of the conglomerate across India

CleverTap Uses AWS Cloud to Delight Sports Fans

Capitalizing on the popular appeal of T20 cricket format, many brands see it as an opportunity to drive their business growth and revenue

Kotak Securities Launches Free Intraday Trading with BTL, ATL activities

Free Intraday Trading is Kotak Securities’ innovation-led ambitious organic growth charter to double its customer base from 1.6 million to 3.2 million...

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