BARC Week 19: Lizol continued its lead over Top 10 Brands

Meanwhile in Top 10 Advertiser Reckitt Benckiser overthrew Hindustan Lever to lead the category

Dentsu Webchutney, RPG Group launch ‘Hello Happiness’ campaign

This new campaign executed by Dentsu Webchutney - Mumbai, took its cue from the group’s vision statement that harbours a bright square smiley, alongsi...

Large chunk of our sales comes from digital: MD &CEO, Mahindra Holidays

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its stand...

We are expecting double-digit growth in this current fiscal year: Executive Director, Relaxo Footwears

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more...

With a good product, everything will take care of itself: Global Marketing Head, OnePlus

Kyle Kiang, the Global marketing head announced plans to open five new experience centres and 10 service centres across India.

Jio and Airtel brawl over SC order on IPL ads

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

The 7th edition of the Max Kids Festival in full swing across the country

This is a platform for little ones to showcase their talent. With this property, Kids wear contribution grew by 35 per cent.

Grey Cell Public Relations wins PR mandate for Crowdera

Grey Cell Public Relations will manage the funding platform’s strategic communication and media relations

Intex appoints MagicCircle Communications as its creative agency

MagicCircle will handle account for Intex’s all three business verticals -- Mobiles, Consumer Durables and IT Peripherals

Digitally Inspired Media bags digital duties for Star Health and Allied Insurance

The mandate includes handling communication strategy, engagement planning and management of the brand’s digital assets.

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