YouTube Ads Leaderboard: The Best of April

From Purple’s new twist on science experiments and SodaStream’s side-splitting SodaSoak prank, the top ads according to YouTube Ads Leaderboard are as...

Lotus Herbals continues to make misleading claims on its sun protection products: HUL

In an email conversation with exchange4media, HUL stated that the contents of the said video neither disparages nor denigrates Lotus Herbals

Prince Harry and Meghan Markle's wedding: How brands are cashing in on it

From KFC to Dunkin Donuts, here's how brands are cashing in on the Royal Wedding 2018

Facebook and KPMG work towards Zero Friction Future

Facebook announced the release of its “Zero Friction Future” program with multiple industry research whitepapers complied by KPMG. The whitepapers are...

The Mavericks announces strategic partnership with 80 dB Communications

Rebranded as '80 dB – Mavericks', the PR consulting firm will offer research, strategy, content and campaign execution to brands with pan-India mandat...

NetBiz bags social and digital duties for leading real estate player Dosti Realty

The mandate includes handling the creative strategy and management of the brand’s digital assets.

Snapchat’s non-skippable ads: What’s in it for brands and marketers?

Industry experts weigh in on if Snapchat users would have to get used to the ad format in exchange for viewing content for free

Jio enters partnership deal with Screenz

The partnership will add to Jio’s existing platform for gamification

Ekalavya Bhattacharya quits as ALTBalaji CSO

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space

Google says India anti-trust ruling could cause 'irreparable harm': Reuters Report

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from u...

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