Will traditional media survive the digital era?

The massive growth of digital has pushed traditional media houses in a phase of existential crisis. Though traditional media in India currently attrac...

OMD India promotes Sulina Menon and Lalit Agrawal to key leadership positions

Sulina Menon will fill the newly created role of Chief Client Officer, while Lalit Agrawal will serve as Head, OMD India-West

Focusing not just on market share but also expanding market: CMO, Aditya Birla Capital

Ajay Kakar speaks to exchange4media on how the brand focuses on consumers' needs instead of having a product-based approach, their recent campaign and...

Ranveer's edgy personality makes Deadpool localised: Vijay Singh, CEO, Fox Star Studios

Besides brand associations Fox Star Studios is going all out to make Deadpool a success in regional market as well

Mondelēz International announces key leadership appointments

Anil Viswanathan appointed Director – Marketing (Chocolates), Mondelez India and Prashant Peres elevated to Senior Director – Chocolate Equity & Inno...

Fanzart introduces India’s first premium Mist Fan in India

Equipped with a water spray that sends a cool refreshing mist your way, Aqua Jet has an extra strengthened motor, which is the cause of incredibly pow...

Twitter reacts to #KarnatakaElection with 3 million mentions

Among the parties, BJP garnered 51% of the share of voice on Twitter while Congress took 42%, and Janata Dal (Secular) had 7% of the mentions.

Govt to hire social media experts to monitor media in 716 districts

The executives are being recruited to understand the pulse of the region and be the eyes and ears for the government, says an MIB official

Flurry Analytics launches push notifications to help mobile developers target, engage and retain users

Part of the new Flurry Marketing Suite, Flurry Push allows developers to leverage the power of messaging to drive revenue

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