Ambuja Cements: Master of the humble-brag

Ambuja Cements ranked no. 2 globally by the Carbon Disclosure Project, the company declared this with its brand of full-page financial results ads

Our aim is to come up with solutions that better lives of people: CMO, Samsung India

Ranjivit Singh talks to exchange4media about Samsung's latest Mother's Day campaign and its marketing strategy

Will Salman Khan add fizz to Appy's biz?

Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televis...

Influencer association helps Airbnb build a deeper connect with their TG

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect wi...

Big Bazaar partners with RVCJ Media to promote its “Public Holiday Sale” with meme based marketing

Big Bazaar created immense visibility for their ‘Public Holiday Sale” campaign and pushed visitors to try online shopping by partnering with RVCJ Medi...

Parle-G, Taproot Dentsu launch campaign to celebrate the ‘Unsung Hero of Biscuits’

Taproot Dentsu’s task here was to move Parle-G up in the emotional consideration set of consumers, thereby reminding them of what Parle-G really is –...

Could Priyanka Chopra be the next superhero Ms Marvel?

In 2016, the actress had originally lent her voice for the character of Ms Marvel for a video game

422 players to be part of the Vivo Pro Kabaddi League Season VI auctions

The two-day auction will mark the first event for Season VI, with the franchises coming together to build their teams.

YouTube’s new feature to allow users monitor their viewing habits

The changes were announced recently during the I/O keynote and will take a few days to roll out to

Isobar's #AntiTheftVIP digital campaign focuses on new range from VIP Bags

VIP bags has embarked on the journey towards digital transformation with the #AntitheftVIP campaign being one of the first steps taken in that directi...

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