Brands pour in mush and thought in Mother’s Day campaigns

From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

Shantanu Mulay joins Interactive Avenues as Business Head – Creative

Mulay will be based in Mumbai, and will report to Shantanu Sirohi, COO, Interactive Avenues.

ASCI upholds complaints against Vodafone, Ola, Oppo, Horlicks, Complan ads

In February 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 193 advertisements out of the total of 290 advertisements it eval...

Dentsu creates campaign to help Hitachi ACs overcome 'expensive' perception

This new campaign, “Kabhi Kabhi Zyada Ke Liye, Zyada Nahi Chaiye Hota” builds on the brand’s core: ‘Premium Yet Accessible’

IPL is a big leverage for offline smartphone brands: Sr. VPs, Transsion India

Gaurav Tikoo, Senior VP- Marketing, Transsion India, and Arijeet Talapatra, Senior VP, Sales Distribution & Retail, Transsion India, spoke to exchange...

Fitbit plans a long duration campaign on its new product Versa

The global wearable brand is confident of Versa's uptake in India which happens to be a key part of Asia Pacific strategy

Wavemaker appoints Rachna Julka as Digital Strategist

Before joining Wavemaker, Julka worked as an independent consultant for nearly two years in Singapore.

Digital India created opportunities for tech players: Marketing Head, SAP, APAC & Japan

Zarina L Stanford speaks about the growing clout of the Indian digital ecosystem and how global players are looking at participating in this transform...

Google taps into AI for an all new Google News

The all new Google News will be available to everyone on Android, iOS, and the web in 127 countries by next week.

The snowball effect of e-commerce advertising

DAN Advertising Report says that two of the biggest categories in e-commerce, namely technology and lifestyle will emerge as trendsetters in the futur...

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