Dentsu creates campaign to help Hitachi ACs overcome 'expensive' perception

This new campaign, “Kabhi Kabhi Zyada Ke Liye, Zyada Nahi Chaiye Hota” builds on the brand’s core: ‘Premium Yet Accessible’

Republic TV to be launched in Canada by ATN

Republic TV's linear programming content will be aired nationally on a 24 hour licensed Canadian news service of Asian Television Network Internationa...

ZEEL reports 24% growth in ad revenue for Q4

For the fourth quarter of fiscal 2018, ZEEL reported consolidated revenue of Rs. 17,25.3 cr. EBITDA was Rs. 5,06.2 cr with an EBITDA margin of 29.3%.

ASCI upholds complaints against Vodafone, Ola, Oppo, Horlicks, Complan ads

In February 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 193 advertisements out of the total of 290 advertisements it eval...

Jaideep Karnik is the new Editor of Amar Ujala’s digital arm

Before joining Amar Ujala, Karnik was associated with Webdunia Digital

Wavemaker appoints Rachna Julka as Digital Strategist

Before joining Wavemaker, Julka worked as an independent consultant for nearly two years in Singapore.

Shantanu Mulay joins Interactive Avenues as Business Head – Creative

Mulay will be based in Mumbai, and will report to Shantanu Sirohi, COO, Interactive Avenues.

Mr. Murthy Is Back With The New Voltas AC Campaign This Summer

New Voltas AC ad has an ‘Unwanted Atithi’ who wants Mr Murthy’s newest possession all to himself

Brands pour in mush and thought in Mother’s Day campaigns

From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

Digital India created opportunities for tech players: Marketing Head, SAP, APAC & Japan

Zarina L Stanford speaks about the growing clout of the Indian digital ecosystem and how global players are looking at participating in this transform...

Show more