I’m going to start again: Sir Martin Sorrell

Leaving WPP, he admitted, has provided him with a refreshed view on the advertising industry’s prospects

Fastrack launches new collection with ad campaign by Lowe Lintas

Fastrack has launched a new sunglasses collection – Unilens that specifically centres on having a single lens across the front frame

Oreo brings India together with its global ‘Oreo People’ campaign

The campaign is especially designed to engage with consumers in today’s multi-screen, short-attention-span world with exciting visuals and irresistibl...

M M Charly elected the 43rd President of Advertising Club Madras

Shree Prakash of Feswa was appointed as Secretary at the club’s Annual General Meeting held on Monday 30th April 2018

Appy Fizz launches its first marketing campaign featuring Salman Khan

The new campaign builds on the need for the brand consumers to “Own Their Fizz” by being bold, confident just like Appy Fizz and is targeted towards t...

Nature Fresh salutes the spirit of the homemaker in its Asli Khiladi campaign

With about 2.5 million views and counting, this campaign is currently the 2nd most buzzing campaign in the SportsWatch IPL 2018 Brand Effectiveness St...

'We have increased our marketing budgets by 30%'- Alok Shrivastava, Gionee.

Alok Shrivastava, Director, (National Sales) Gionee India shared insights into the company's new business model and game plan for online channels and...

Parle Products to spend 50% of marketing budget on Platina

Parle Platina contributes about 15 per cent to the company’s revenues. The company plans to increase the share to 25 per cent by next fiscal

Top CEOs buoyant about Govt. reforms, investing in India

Leaders from Walmart, Philips Home Healthcare, Tata Chemicals on demonetisation, GST, AI and more

High tea over high hopes and aspiration for advancement of women

A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success

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