‘I have a fatherly feeling towards Amazon’s Chonkpur Cheetahs’

A chat with Azazul Haque (CCO, South, Ogilvy), who gave birth to Chonkpur Cheetahs for Amazon. Haque tells us how the lovable team came into being.

Taproot Dentsu and Parle launch new films for Milano

Clamour from the wellness brigade has seen to it that the place for a rich, delicious cookie like Milano kept decreasing.

Diageo India's market approach is occasion-led not demography-led

Abhishek Shahabadi, Portfolio Head, on what triggered their first-ever mass-media, India-specific advertising, launching it on the largest platform av...

WPP appoints comms head for EMEA, also, first head of content

Senior government PR practitioner Niken Wresniwiro named EMEA comms head and Hannah Vasdekys is WPP's first head of content

Pitch CMO Summit: Power lies in listening to consumers: CEO, VIP Industries

At the Pitch CMO Summit held in Delhi yesterday, Sudip Ghose shared the journey of re-inventing the brand

We used to take forever to launch a product-- T. Krishnakumar, Coca-Cola

Coca Cola India has started a new incubation model which helps it test and introduce new products in record time. The company added two new products t...

Pitch CMO Summit: Deep conversations is a way of life: CMO, Aditya Birla Capital

Ajay Kakar on listening to what customers are not saying being as important as what they are saying and that figuring out the former is an art that ma...

Pitch CMO Summit: Marketers must fanatically find future opportunities: Onida Co-founder

Vijay Mansukhani on the beginnings of the homegrown TV brand, the iconic devil mascot and the recent profits of Onida thanks to GST

Cannes Lions announces Google as Creative Marketer of the Year 2018

Google will launch the Google Creative Campus at the festival to improve diversity and representation in the creative industries

Key hires at Parag Milk Foods including CFO, COO and CCO

Pepsico's Vimal Agarwal has been roped in as CFO, Harshad Joshi is COO, Amarendra Sathe is CCO, Niharendu Sarkar is Senior VP-Logistics and Supply Cha...

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