Wavemaker India is certainly our best team: Global CEO, Wavemaker

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik...

Harsha Bhogle did the commentary for Swiggy's gulab jamun ad

A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Intex Technologies awards creative duties to Hemant Misra’s new agency, MagicCircle: Sources

It is a full service business which was handled by Publicis for the past three years

White Rivers Media expands Ops in Delhi NCR

The agency has worked across a range of industries and verticals, including brands like OnePlus, Viacom18, TATA Cliq, Zivame amongst others

Tyre brand Ralson India appoints Publicis India as its creative agency

Publicis India takes over from Triton Communications, which was the incumbent agency of the account

Amitabh Bachchan turns into a movie critic in Tata Sky’s new campaign

Tata Sky’s #HarSceneKaMazaaLo campaign has two versions, one featuring Bollywood legend Amitabh Bachchan and the other featuring South Superstar Nayan...

Has Patanjali cut down on TV appearances?

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

We are making the brand more relevant in India through celebrities – Sales & Retail Director – EMEA, New Era

John Casey on the signature headwear collection designed by cricketer Virat Kohli, and the brand’s game plan for growth

Blackberrys targets Rs 1500 cr turnover by 2020; to aggressively expand in South India

Ramesh Kaushik, VP, Blackberrys, on new brand identity, improving presence in South India and working on fabrics and designs to suit regional preferen...

RAW Pressery sets aside 7-8 per cent of revenue for marketing

Smritika Sharma, Chief Marketing Officer, RAW Pressery, talks to e4m about the company's media spends, brand strategy and more

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