Pepper Creative Awards to be announced on April 27

This year, the jury has received more than 650 entries from more than 75 agencies across South India in various categories including print, film, radi...

Six-second attention span is a myth: Sonal Dabral, Ogilvy India

The Chief Creative Officer & Vice Chairman of Ogilvy India speaks to exchange4media about the need for trans-creation, the rise of AI in creative agen...

We plan to double our growth between now and the end of next year: Co-founder, Treebo

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targe...

Paul Polman bestowed with Cannes LionHeart Award

The Unilever CEO will receive the award at the Cannes Lions International Festival of Creativity held on 22 June 2018

Facebook launches biggest ever ad campaign promising to solve all problems

Titled “Here Together”, the advertisement reminds people why they signed up for the social network—to make friends.

Today, 80% of buying choices are digitally influenced: MD, Nissan Motor India Pvt. Ltd

As Datsun completes five years in India, Jerome Saigot tells us about the company's marketing strategy and campaigns

Publicis India appoints Russell John as Vice President -Strategy

Russell will play a key role in shaping ideas and insights, and nurturing growth for a number of brands for the agency. He will report to Sudeep Gohil...

Chimp&z Inc appointed as Barista’s new digital media agency

Chimp&z Inc will be responsible for interacting with Barista's audience online by conceptualizing a strategy that will be effective and innovative

Vistara Partners with Adobe to Deliver Enhanced Customer Experiences

With Adobe Analytics, Vistara will derive accurate, timely and insightful data that will translate into actionable customer intelligence insights, and...

Show more