There's a new Amul in town! It's team BBH India and BookMyShow

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky charac...

IPL Ad Series- Part III: Vodafone's Zoo Zoos work like a charm every single time

The following is the third part of a five-day IPL ad series in which we take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Leo Burnett India promotes Dheeraj Sinha and Rajdeepak Das to Managing Directors

The new roles are in addition to Sinha's and Das' current responsibilities as CSO and CCO of Leo Burnett South Asia respectively

Blue Star Windus ad beats the summer heat

FCB Interface has created an ad film that communicates the features of Windus

Bisleri launches nation-wide integrated campaign for fizzy mango drink, Fonzo

The ad is sung by Mika Singh and also features an act by Bollywood artiste Akhilendra Mishra

The biggest challenge is to get the supply chain right: Marketing Head, bigbasket

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 o...

Publicis Media Aligns EMEA and APAC Ops, led by CEO Gerry Boyle

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients

Shah Rukh Khan stars in new war cry for Team KKR

Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar shows die-hard fans gearing up for the 2018 IPL

TRA’s Brand Trust Report 2018: Samsung leads the list second year in a row

Sony and LG retain pole positions as India’s second and third Most Trusted Brands in an encore of 2017

Pepperfry to launch new campaign and scale up content marketing

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

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