IPL ad series- Part II: Swiggy's simple but cheeky ad makes an impact

To acknowledge some interesting ad work rolled out for IPL, the following is the second part of a five-day IPL ad series, which will take a look at an...

ASCI joins AYUSH’s Empowered Committee to control misleading ads

The constituted committee will be empowered to review and monitor the implementation of the provisions of The Drugs and Magic Remedies (Objectionable...

Luminous and VML India- the 'Khushiyon ka Ghar' journey

At the end of 2017, Luminous Power Technologies partnered with VML India to launch their first brand campaign: 'Khushiyon ka Ghar', staging Luminous a...

Publicis India appoints Ishrath Nawaz as Executive Creative Director

With a career of nearly 2 decades across agencies, Ishrath will manage the creative mandate, and drive the next phase of growth for a host of brands u...

Coca-Cola’s ‘Share A Coke’ ad comes to India

#ShareACokeIndia is the Indian spin of Coca-Cola’s global campaign, which has been reinvented to connect with fans of the beverage across the country

JWT India's Black & White campaign roots for spontaneous but meaningful connections

The new Black & White campaign conceptualised by JWT India sets the context for spontaneous get-togethers in a newer and meaningful way

Not on e-commerce, believe in personal involvement: Senior Director- Marketing, Oriflame

Naveen Anand speaks to exchange4media on why Oriflame has not adopted an e-commerce model yet despite their competitors investing heavily in it

BARC Week 14: Harpic 10x leads Top 10 Brands

Meanwhile Reckitt Benckiser dominated BARC Top 10 Advertisers followed by HUL and P&G

Marico to acquire upto 22.5% equity stake in Revolutionary Fitness Pvt Ltd

Revolutionary Fitness owns Revofit, an integrated fitness and holistic wellness solutions app

Beautiful Homes assigns digital mandate to Social Kinnect

Social Kinnect aims to build Beautiful Homes as a one-stop destination for all décor inspirations by creating interesting and noteworthy content to am...

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