IPL ad series-Part I: Will Amazon’s Chonkpur Cheetahs continue to roar this year too?

This is part of a five-day IPL ad series starting today, which will take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Roberto Quarta to succeed Sorrell for now

Quarta comes with rich experience. He was appointed the non-executive director and chairman-designate at WPP plc in 2015.

Tropicana launches new campaign with Katrina Kaif

Kaif will also be the face of Tropicana Essentials IRON, a range of functional juice blends designed to address nutritional gaps in urban consumers’ d...

Sorrell to pick up £20mn in payouts as WPP faces possible breakup, feel analysts: Reports

WPP’s investigation into Sir Martin Sorrell has concluded but details and outcome of the probe will not be made public

Dentsu Impact starts ops in Bangalore

Montu Sangha has been roped in to head business, Amish Sabharwal will head creative. Krittika Chakraborty has been promoted to head strategy for Dents...

Gatorade celebrates Neeraj Chopra’s CWG 2018 success in new digital film

Gatorade has been enabling Neeraj’s performance since he came on board as brand ambassador last year, enabling the athlete to extensively understand a...

Rohit Sharma ‘unpacks his dreams’ with Aristocrat

The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its d...

Pregakem launches its latest digital campaign - #ParenthoodforAll

The new campaign aims to enforce the idea that everyone, including the differently-abled, has a right to feel the joy of parenthood.

Flashed Yesterday: Martin Sorrell steps down as WPP CEO

The 73-year-old founder of WPP is in midst of an unspecified investigation about “personal misconduct and misuse of company assets, which he denies

Looking to partner more with Mumbai Indians: Marketing Head of Fans, Usha International

Manish Kapoor on the brand's nationwide campaign, associating with Mumbai Indians and how they plan to leverage IPL 2018 to stir excitement for the fa...

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